Impact of Innovation and Technology on Business Operations, Sales, and Profit: A Case Study of Royal Mail

Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK1.............................................................................................................................................3
1. Demonstrate the understanding of different types of of innovation and technology which
impact the economic progress......................................................................................................3
2. Practical analysis that how innovation and technology impact the operations, sales and
profit of the company...................................................................................................................4
TASK 2............................................................................................................................................6
1. Corporate social responsibility and its importance for the organization.................................6
2. Archie Carroll’s (1991) CSR model........................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................10

INTRODUCTION
Business environment is the combination of internal as well as external factors which
affect the operational activity and other people such as employees, customers, suppliers, demand,
business regulations etc. With the help environment analysis, managers of the company evaluate
that how they are able to meet customer expectation which maximise the productivity as well as
profitability (Belás and et.al., 2014). With the help of innovation and technology, organization
can improve their productivity as well as profitability and it will further used to develop in order
to maximise the operational efficiency of the company. This report select the Royal Mail which
is UK based organization that provide postal services. Royal Mail established in 1516 and traded
as public limited company. This project report cover various topics such as innovation and
technology which impact the economic progress and how it impact the operations, sales of the
company. In addition, it includes the importance of corporate social responsibility in context of
business and explain the Archie Carroll’s Pyramid model of CSR.
MAIN BODY
TASK1
1. Demonstrate the understanding of different types of of innovation and technology which
impact the economic progress
Innovation and technology: It is the process where organization adopt latest technology
or method in their business operations in order to maximise the productivity as well as
profitability. Innovation used to attract potential customers which emphasis the people to
purchase products and services (Belás and et,.al., 2015). Organizations follow this business
model or accept the changes of business environment. It further helps in achieving organizational
goals & objectives through maximising productivity or profit margin. For example: Royal Mail
PLC follow the traditional method of delivering products but, due to digitalization or online
shopping mode people prefer to order products online which reduce their profit margin. So Royal
Mail done tie up with e-commerce company and deliver products all over the country. Use of
technology will maximise the operational functions of the company.
How Innovation & technology contribute in the economic growth of the country:
In the current business environment, technology plays major role for the economic
development that is beneficial for the organizations. Technology advancement determined the