Impact of Innovation, Technology, and CSR on Aston Martin

Business Environment

Executive Summary
In this research the researcher will try to focus upon various points which will help the
Aston Martin in achieving their business goals as well as give them edge over the other existing
competitors in the market. In this the researcher will asses the impacts of innovation and
technology and how it will positively impact in enhancing the sale, profit and growth of the
Aston Martin. Also it will be discussed that how ensuring the strong corporate governance will
be helpful for the Aston Martin and how showing Corporate social responsibility will lead to
attract more customers by applying the Archie Carroll's CSR model to the company.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Task1................................................................................................................................................4
1. Innovation and technology and their impact on the economic progress............................4
2. Impact of innovation on operations, sales and profits on company...................................6
Task2................................................................................................................................................7
1. Impact of CSR on organisation..........................................................................................7
2. Explanation of Archie Carroll's Pyramid of CSR..............................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

Introduction
In the contemporary world the role of innovation and technology have increased in all the
spheres of life as they help in automating a variety of processes which improves the standard of
living along with economic development of country. Through innovation organisations can meet
the changing needs and wants of customers in an effective manner and gain a competitive
advantage in market along with improving their productivity and lowering costs of production
(Akhtar and Sushil, 2018). Also corporate social responsibility plays an important role in
enhancing the social responsibility of an organisation, increasing their ethical actions etc. so that
company's image can be increased in market. In this report Aston Martin Lagonda Global
Holdings plc is taken which is a British independent manufacturer of luxury cars founded in
1913 and headquartered in England, UK. In this report the importance and impact of innovation
and technology on the operations, sales and profits of company will be discussed along with the
importance of CSR in company with the explanation of Archie Carroll's Pyramid of CSR.
Task1
1. Innovation and technology and their impact on the economic progress
Innovation refers to new or creative ideas which can help in making existing products and
services better so that the changing needs and wants of customers can be efficiently fulfilled
along with creating more value for them. Innovation must be able to produce economic
advantage for company by creating new markets so that customer base can increase along with
its productivity and profitability. Technology is related with practical application of scientific
knowledge so that work can be made easier and automated so that the effective results can be
achieved within limited period of time. Both technology and innovation have played an
important role in the economic development of UK in an efficient manner by making the country
more advanced thereby improving the standard of living of people (Delsing, 2017). Through the
implementation of new and advanced technologies the country has been able to utilise the
resources in an optimum manner so that better products and services can be made available to the
citizens. Also with the increased technological advancements the companies of UK can have
easy and cheap access to the technology so that innovation in the organisations can be increased
along with improving the quality of life of people. Various technologies like artificial
intelligence has helped in improving the data economy of UK, with the help of technology better