Internal and External Stakeholder Analysis of Woolworths

RUNNING HEAD: BUSINESS ENVIRONMENT
Business Environment

BUSINESS ENVIRONMENT 1
Executive Summary
The research report is based on the title ‘Internal and External stakeholder analysis’.
Woolworth’s stakeholder analysis report pours light on the following heads:
 Woolworth’s key functional areas are
 It is a recognized supermarket based in Australia.
 Its internal stakeholders are Employees
 Its external stakeholders are Customers, Suppliers, Shareholders and Debt Funders.
 Its chief stakeholders are Employees, Customers and Suppliers.
 Its customers and employee attains good interest in Woolworths.
 It is asses that conflicting interest with stakeholder has a serious impact on the business.
 For the stakeholder analysis, Woolworth’s stakeholder matrix is developed.
 In the discussion forum section, stakeholder analysis is done between Woolworths and
BHP Billiton.
 The major dissimilarity between both the company’s stakeholders is that BHP Billiton
has diverse stakeholders than Woolworths.

BUSINESS ENVIRONMENT 2
Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Functional areas...............................................................................................................................3
Stakeholders.....................................................................................................................................4
Internal stakeholders....................................................................................................................4
External stakeholders...................................................................................................................5
Chief Stakeholders...........................................................................................................................6
Implication of Conflicting interest...................................................................................................7
Stakeholder Analysis Matrix...........................................................................................................8
Stakeholders comparative analysis..................................................................................................9
Conclusion.....................................................................................................................................10

BUSINESS ENVIRONMENT 3
Introduction
The report is prepared on the title ‘Business Environment’ of Woolworths. It is an
Australian supermarket founded in the year 1924. It attains the largest supermarket chain and it
has around 995 stores in Australia (Group, Woolworths Supermarkets, 2019). It is a
multination supermarket company and thus operates in eleven countries in the global market
(Khumalo , 2016). It has 115000 team members in supermarket stores, distribution center and
support office. It operates in physical as well as online channels (Group, Woolworths
Supermarkets, 2019). (Jones, 2019). The key purpose of the report is to pour light on some
aspect of the business environment and to enhance managerial knowledge.
Figure 1: Woolworth’s Annual revenue
Source: (Jones, 2019)
Functional areas
 Marketing department
 Human resource department
 Finance department
 Customer service department (Gaspar , Risa , Bierman , & Kolari, 2013)
Marketing department plays a significant role in the business as it promotes the products
and services offered by the company. It helps in fostering business growth and profitability. It
attains the responsibility for enhancing the revenue of the company. Its main role is to reach out
to the potential customers and investors and represent a positive image of the company
(Gaspar , Risa , Bierman , & Kolari, 2013). Similarly, Woolworth marketing department has
developed subtle advertising messages and it had helped the Woolworth in raising more
customers. Its strategies include providing better convenience, superior freshness and innovative