Stakeholder Analysis of Woolworths Supermarket

Running Head: MANAGEMENT
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Business Environment
5/9/2019

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Contents
Introduction...........................................................................................................................................3
Woolworths Supermarket......................................................................................................................3
Functional areas.................................................................................................................................3
Internal and external stakeholders and their roles..............................................................................4
Stakeholder management of Woolworths..........................................................................................5
Level of main stakeholder influence..................................................................................................6
Stakeholder matrix of Woolworths...................................................................................................7
Comparison of the business with other industries............................................................................10
Conclusion...........................................................................................................................................11
References...........................................................................................................................................12

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Introduction
The report brings about the discussion on the assessment of various roles of the
stakeholders and stakeholder analysis in context to organisations. In business, a stakeholder is
an investor, whose interests is affected by the activities of business and they determine the
outcome of business decisions. Stakeholders in any organisation include employees,
customers, shareholders, investors, suppliers, and the local community. Therefore, the report
will identify various internal and external stakeholders, and stakeholder matrix. The report
will include the description of the functional areas of the business and various stakeholders
within organisation (O’Boyle, 2015). For understanding these aspects, ‘Woolworths’ has
been taken as the organisation. In the later part, stakeholder matrix will also be created in the
assignment, to analyse their relevance and influence on the growth and performance of the
organisation. The concept of stakeholder analysis will be described with the help of suitable
frameworks and theories relevant in management organisations.
Woolworths Supermarket
Woolworths Supermarket trading established in the year 1924, also known as woolies,
is an Australia supermarket/grocery store chain owned by Woolworths Limited. The
company is situated in the New South Wales, Australia and operate within retail industry.
Woolworth deals in selling of the groceries (vegetables, fruits, meat and packaged foods),
along with other products such as magazines, DVDs, household products, stationery items
and others. Now, the further section of this report will identify and analyse different
functional areas, and the roles of various stakeholders, in an organisation and other aspects
(Woolworths Group, 2018).
Functional areas
The major functional areas of any business organisation includes sales, marketing,
production, finance, human resource, finance and accounting, customer service research and
development, and distribution. These functional areas interact with each other and contribute
to the effective management and growth of activities of the organisation.
Human resources

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HRM practices play a major role in the growth and success of the company
especially, in context to the retail businesses. This is one of the sectors, which places
customer satisfaction as a vital parameter of the success. Woolworths is the leading retail
business in Australia with number of employees working in the organisation. The company
practice effective methods of recruitment within organisation to hire competent personnel.
Online applications are received by the company and managers at Woolworths select
individuals based on merit and fulfils others criteria. This ensures consistency and
transparency in their human resource management practices (Burns & Dewhurst, 2016).
Operations at Woolworth
Operations’ within Woolworths, various critical issues has identified which led to the
decline in efficiency of the services of the business. These issues include service design
process, supply chain management, demand and capacity management and others.
Internal and external stakeholders and their roles
Internal stakeholders refer to the entities within an organisation, such as employees,
managers, the board of directors, investors, and others. On the other hand, individuals outside
the organisation who are affected by the actions and decisions of the business are external
stakeholders. These include customers, suppliers, investors, creditors, and local community
(Bepari & Mollik, 2016).
Employees- Woolworths provides employment to 46,000 people across nations, and
recognised as the leading employer at the global level. The company ensures providing their
employees training for increasing their skills, learning opportunities, and healthy work-
environment. They play an important role in defining the strategy, tactics, and the operations
within the organisation. Major roles of the internal stakeholders within an organisation is the
voting rights, which is based on the number of shares owned (O’Boyle, 2015).
External Stakeholders
Customers- Woolworths has around 1500 stores, all around the world, and the
company makes every effort to satisfy different requirements of the customers, in terms of
the product quality, value, and sustainability.
Suppliers- Woolworths source goods, and utilises the services of various direct and
indirect suppliers, and work with them in a manner to ensure that their worker rights are