Business Environment - Aston Martin Assignment
Added on 2021-02-19
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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1Key Issues...............................................................................................................................1PESTEL and the two issues affecting the sub-sector.............................................................2Impact on businesses..............................................................................................................4Reflection...............................................................................................................................5Conclusion.......................................................................................................................................6References........................................................................................................................................7
INTRODUCTIONBusiness environment is defined as the combination of whole internal as well as externalfactors which influence a firm's operating situations. It involve factors such as customers,suppliers, competitors and other (Bocken, Rana and Short, 2015). For this report, the chosencompany is Aston Martin which is British independent manufacturer of luxury sports cars as wellas grand tourers. Its headquarters is in Gaydon, Warwickshire, England, UK. This report coversthe key issues that impact sub sectors of auto mobiles, Pestle models for categorising two issues,its positive and negative impacts upon business. Apart from this, the two challenges that theyfaced are also discussed in this report. Key IssuesKey issues are considered as the highest priority problems which are impacting aenterprises that develops the largest negative effects (Hair Jr and et. al., 2015). In approx wholeindustry there are some issues or problem that they are facing and effects their business. In UK,the auto mobile industry is the vital part of respective country economy for more than £ 82billion turnover as well as £ 20.2 billion value added. These industry are facing various keyissues such as Emissions woes, electric challenges, Brexit and others. Some of the key issues arediscussed below:Brexit: Within United Kingdom, the auto-mobile company has been warning repeatedly of the nodeal Brexit from the EU referendum in year 2016. Also, the investment in UK respective sectorhave fallen in previous 2 years, slumping 46.5% in 2017. The British car plants rely heavily uponelements imported from EU while various finished cars they generate are exported to Europeanmainland. In case they are facing uncertainty in context of tariffs, then this will cause bottle neckas well as delays that will develop UK less economic. It have been said that Brexit is only acrucial factors that troubling the whole UK sector. Various company sees the lower exports toChina as well as slow sales into Europe. This impacts the sub sectors of auto- mobile industrysuch as 1.8 million new passengers cars were exported from EU27 to UK in year 2018 thatshows 85% of whole imports of UK cars and 32% of overall EU27 car exports. Moreover, Out of10 passengers cars 8 are made in UK are exported ( key issues, 2019)Global competition: 1
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