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Business Environment Assignment- ASDA Stores Limited

   

Added on  2020-06-06

13 Pages3561 Words149 Views
Leadership ManagementProfessional DevelopmentMarketingPolitical Science
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BusinessEnvironment
Business Environment Assignment- ASDA Stores Limited_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 and P2................................................................................................................................1P3 Functions of ASDA Stores Limited and relationship between its structure and objectives..1TASK 2............................................................................................................................................3P4. Impact of macro environmental factors on business operations and their effects...........3P5. Internal and External analysis of ASDA Stores Limited and its influence in decision-making process.......................................................................................................................5P6 Relationship between internal factors: strengths and weaknesses with external factors..7CONCLUSION...............................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONBusiness environment is aggregate of all conditions of economy, politics, technology, orlegal environment of the country. These factors create opportunities and threats for theOrganisation. Businesses are based on three type of approaches social, creative and system.Under system approach the business has different products and services to offer. Anotherapproach is social where the business works for welfare of public, stakeholder or government(Elearn, 2008). Business environment has great importance in distinguishing the opportunities orthreats forthcoming in the market. Also, to formulate effective strategy for the business theanalysis of environmental factors is necessary. Creative approach business faces the challengesin the market by availing opportunities in the market. With this report, the profound sensibility ofretail sector can be amplified. ASDA Stores Limited is one of the leading British supermarketretailer, holding number one position in markets of the world. Holding headquarters in Leeds,West Yorkshire, founded in 1965. Dealing in Grocery, general merchandise and financialservices. ASDA is operating is whole of UK with about 631 stores as in 2017 and having theoperating income of close to £1 billion with 180000 employees working. ASDA beside havingthe retail stores in UK are also engaged in financial services and in mobile phone company usingEE networks. ASDA is a wholly owned subsidiary of Walmart so there is no requirement todeclare its quarterly and half yearly incomes and expenditures.TASK 1P1 and P2Encl. PPT.1
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P3 Functions of ASDA Stores Limited and relationship between its structure and objectivesIllustration 1: Organisational structure of ASDA storeFunctional areas of ASDA Stores LimitedASDA Stores Limited is running in retail industry not a single function can be defined asthe company's sole vital. Organisation is the effort of all the departments, mainly it hasoperations management, financial management, marketing, IT, Human resource department orPR department (Organisational Structures. 2017). Operational department ensures that companyhas dimensions in cost effective, efficient and cost-effective ways. While the customers aredemanding the quality products and services. To assure quality products the company not onlyhave to follow the cost-effective methods, but also have to ensure good financial position. Marketing department has to select best and appropriate strategies for promoting theproducts and services in the market. Analysis of current market is also dependent upon themarketing managers. Finance department is responsible to manage the payrolls of the employees. It reports theprofits and losses during the financial period to the manager (Hamilton and Webster, 2015).Information technology department works in all departments because this department in ASDAStores Limited is aimed to look for new and innovative ways to do business and run itsoperations.Human resource department offer training to employees of all other departments. Also,helps in recruitment of key managerial personnel in the organisation. PR department works very2
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