Business Environment Assignment(BE)
Examine different types, size and scope of organisations, their interrelationship with various functions within an organisation and how they link to organisational structure.
12 Pages3224 Words50 Views
Added on 2020-06-06
Business Environment Assignment(BE)
Examine different types, size and scope of organisations, their interrelationship with various functions within an organisation and how they link to organisational structure.
Added on 2020-06-06
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BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Positive and negative impact of macro Environmental factor on TESCO......................11.2 PESTLE analysis..............................................................................................................2TASK 2 ...........................................................................................................................................32.1 Internal and external analysis of Tesco............................................................................32.2 The Way internal strength and weaknesses are interrelated with external macroenvironment............................................................................................................................52.3 Tows analysis...................................................................................................................62.4 Evaluating the impact that both macro and micro factors have on business objective anddecision making......................................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
INTRODUCTIONBusiness environment is considered as marketing term and it refers to the factors andforces that have positive or negative impact on organisations. The business environment consistof various internal and external that have great influence on business operations. Internal factorsincludes employees, employer employee relationship, workers behaviour, activities, etc. all thesefactors are controllable in nature. External environment consists of various political,environmental, legal, political, technological factors and all these elements are uncontrollable innature. Internal constituents have effect only on small part of business while the externalenvironment have great effect on business as a whole.The Tesco company is being selected for conducting research on business environment.Tesco organisation is dealing in retail industry. The enterprise is being selected for conductingthis study as it is operating in global environment and has much experience about internationalenvironment.The focus of the report is on developing understanding about the concept of bushinessenvironment. It emphasises on analysing the way various environmental factor influencebusiness decisions.. The aim of the report is to explore the relationship that company have withtheir stakeholders.TASK 11.1 Positive and negative impact of macro Environmental factor on TESCOThe various macro environmental factor include social, environmental, technological,legal,political elements. These factors have great effect on the organisation as a whole.Political factors:Vat tax system has been introduced by UK government this has great impact onTESCO.(Harrison,2011.) Due increase in tax the company was unable to generate surplusrevenue and profits. The company has to bear the burden of tax that has affected the financialperformance of organisation. The positive impact of this element is that positive changes inpolitical system has allowed firm to adopt various marketing strategies. This has provided a firmopportunity to promote its product in international market (Carroll and Shabana, 2010.)Economic factors:The decrease in exchange rate has created transactional benefit fororganisation. On the other hand A growth in economy has positive impact on financialPerformance of business unit. Fair distribution of income among individual has allowed business1
enterprise to generate revenue and increase profit margins. On the other hand increase inexchange rate has great impact on buying and selling power of TESCO.(Cantwell., Dunning,and Lundan, 2010.)Social factors-Increase in population in the country has enabled organisations to increase its saleand market share. On the other hand change in preferences and trend of society has great impacton demand for organisation product. For instance increase in demand for online shopping haslead to decrease in demand for TESCo products and services.Technology factor- These elements has provided business entity an opportunity to improve theirquality of product and develop new product. This has helped Tesco in attracting more number ofcustomer. It has allowed business unit to retain long term relationship with their client andretaining old customers (Chen, Chiang and Storey, 2012.)Environmental: Th internal and the external both environment affect the company performance.The main purpose of organization is to maintain the product quality and give the efficient andeffective services. Tesco is wrapped up for the intake of energy and utilizing of green housegases. This is positive impact for the firm by apply the new and efficient environment. If firm isnot following the updated environment that is good for the firm that will be and disadvantage forthe organization.Legal: There are number of lows that is affect the company because this firm has a lot ofproducts and the services. For example as for agricultural items the UK government is reproducing the common policy of agricultural for the particular item. The firm is also engaged infinancial services or items like credit cards, loans etc. for each of the financial services there is alot of financial policies and rules for the items. Entity needs to be follow the laws and acts forthe growth of the company. The positive sign is followed the policies and rules that is inventedby the committee for each organization. By following the legal updated policies for the firm thatwill help us to improved the performance of the organization (Boons and Lüdeke-Freund,2013). 1.2 PESTLE analysisPolitical factors: The various political factors include government code of conducts, policiesetc. These factors have great impact on the sustainability and growth of enterprise. The Retailindustry in UK is being supported by policies framed by legal industries. It has helped TESCOin enhancing its growth.2
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