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Business Environment Assignment - Grandbridge LTD

   

Added on  2021-02-19

11 Pages3257 Words41 Views
FinanceEntrepreneurshipEnvironmental ScienceEconomics
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Business study report
Business Environment Assignment - Grandbridge LTD_1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................11) Introduction to the business and general business environment..............................................12) Production costs and scale ......................................................................................................23) Macro business environment...................................................................................................44) Sustainability practice of the business.....................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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INTRODUCTIONBusiness report analyse business issues and it gives different recommendations based onthis analysis. Present study is based on the company Grandbridge LTD founded in the year 2000in North Perth, Australia(Grandbridge LTD, 2019). It is an investment company giving corporateadvisory services to different public and private listed companies. This business report willinclude location of Grandbridge LTD and type of business it is going with. It will also includedifferent places where company sells and produces its products and services and also about themain customers of Grandbridge LTD with there locations. There are many competitors ofGrandbridge LTD that are given in report with their location. Market share of the company andits competitors are included in the report and different substitutes of business products ofGrandbridge LTD is also been included. Report further includes all the respective businessenvironment of Grandbridge LTD(Braouezec and Joliet, 2019). Report also analysed productioncosts and scale of the business and further it describes the macro business environment in whichbusiness operates. At the end report includes sustainability practices of the business and itspositive and negative externalities. 1) Introduction to the business and general business environmentName, location and type of the business:- Grandbridge LTD is an investment company that ispublically listed in Australian Stock Exchange and was founded in the year 2000. Company islocated in North Perth, Australia. They provide services related to investment analysis, Estateplanning, Retirement planning and investment products. Company also provides personalizedservices to small firms while drawing resources and financial strength of large one. They givetheir clients flexibility to run their businesses in accordance with their respective needs.Business produces and sells:- It is engaged in the development of products and services withinprivate and public equity markets in Australia, Europe, Asia and the United States. It alsoprovides corporate advisory services to a selected group of private and public listed companies.Operating segments of Company includes Consulting services, investing and Corporate.Company is also providing corporate advisory services to businesses that includes:- assistingwith corporate structuring, corporate recognition, strategic development and initial publicofferings (IPOs).1
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Main customers of Grandbridge LTD:- Main customers of Grandbridge LTD are differentbusiness sectors like oil and gas, agriculture, technology and mining etc. All small and largebusiness take financial advice from Grandbridge LTD.Location of most of the customers:- Most of the customers are located in Australia, Europe,Asia and US markets. Competitors:- Top competitors of Grandbridge LTD are Carlton Investments Limited, WAMCapital Limited, Mirrabooka Investments, Milton corporation limited etc. Competitors location:- Top competitors are located in Australian market and Europe.From the above report it is been analysed that competitive environment in whichGrandbridge LTD operates is closer to perfect competition as there are large numbers ofproducers and consumers that are competing with Grandbridge LTD(Azevedo and Gottlieb,2017). Company is not only the supplier of these services as there are many other competitorsleading the market. Figure:- 1Company is having perfect competition in market that is it is having large number of buyers andsellers in market and have homogeneity of its products in market. There is a perfect mobility ofthe factors of production and goods and is having homogeneous products that is products andservices quality do not vary between the suppliers(Littlechild, 2018). 2Illustration 1: perfect competition
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