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Business Environment Assignment | Sainsbury

   

Added on  2020-12-28

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Business Environment
Business Environment Assignment | Sainsbury_1

Table of ContentsINTRODUCTION...........................................................................................................................3Introduction of Sainsbury............................................................................................................3Competitive environment of Sainsbury by Porter's five forces analysis.....................................5Analyze any two primary and two supportive activities in porter's value chain and evaluate theweakness and strength of it.........................................................................................................7How business can deploy Information technology and use innovation ideas to improvebusiness processes and enhance competitive positioning...........................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
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INTRODUCTIONBusiness environment includes the internal and external factors that influence business. Itprovides the proper guideline in order to implement the strategies (Laudon and Traver, 2016).This report is based on Sainsbury company. It is the largest supermarket retailer in the UK. Itwill provide the information about the organization. It will discuss primary and supportiveactivities in porter's value chain and evaluate the weakness and strength of it. This report willexplain the impact of information technology. Introduction of Sainsbury.Sainsbury is the second largest chain of supermarket in UK having 16.9% of thesupermarket sector. It was founded by John James Sainsbury in 1869. It became the largestretailer of groceries in 1922 (Hair and et.al., 2015). This company is spited into three divisionSainsbury's Argos, Sainsbury's Bank and Sainsbury supermarket Ltd. With that this companyalso has interest in property. The largest overall shareholders is the Qatar investment authority,sovereign wealth fund of Qatar, which has 21.99% shares of company. Sainsbury produce crisps,biscuit, porridge, chocolate pouches, fruit, vegetable, meat, fish, dairy products, frozen, foodcupboard, health and beauty etc. Business Strategies of Sainsbury.Vision of Sainsbury is to be the most trusted retailer where employee love to work andpeople love to shop. For achieving this company put its consumers at the heart of everything theydo and invest in the store. With that their channels and customers are offering the bestpossibilities to make shopping experience better. Customers are at the heart of Sainsburybusiness ans future and success of the business is depended on the services what they need.Company value the health, environment, sourcing, their colleagues and community. There arethree business strategy on which Sainsbury is focusing.Be There for Customers: Customers experience in opportunity to enhance the revenueof company. Concentrated on customer experience decrease the churn and increase the profit.Experience of customers impact the all areas of business. Without customers business does notexist. It is important to make customer satisfied and happy by providing them better services andgoods. With that they are improving the customer experience. For this they re creating a clearcustomer experience vision (Sarfaraz and et.al., 2018). They are offering the best service bycommunicating with them via various sources such as mobile apps, online site, messaging.
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Company is creating an emotional connection with customers for delivering them betterexperience. Great Product and Services at Fair Prices: one of the business strategy Sainsbury is topricing the product properly. Pricing the product fairly and correctly increase the sells and buildthe foundation for the business. It generally involves the key factors such as target customers,tracking how the other companies are changing, analyse and identify the relationship betweenprice and quality. Pricing product at lower cost may be disastrous impact on bottom line ofbusiness. For this company is focusing on pricing which is relevant for both customers andorganisation. Engaging Colleagues: Employees are the crucial assets for the business. Sainsbury isfocusing the strategy to engage colleagues more towards business. For this company is prioritizethe teamwork in order to make part of the performance management. With that they are alsoconcentrated on pinpointing the issues. Professional social relationship mare interactive,symbiotic and more direct communication help to interact them with each other (Sacchetti andTortia, 2018). They are providing the co workers incentives, compensation and benefits forimproving their work and engaging them more. Product and service of Sainsbury: This retailer company is the largest food retailers withover 800 convenience stores, 600 supermarkets, 250000 online orders every week. The range,quality and provenance of food sets apart from the other super market. For this they are investingthe in a three years programmes to update and upgrade their 3000 own brand products. Sainsburydeliver the product such as fruits and vegetable, meat and fish, bakery products, milk products,frozen, food cupboard, heath and beauty, baby and toddler, home ware and electrical, drink, beer,wine and spirits etc. Competitive environment of Sainsbury by Porter's five forces analysis.Porter five force is a framework analyze competition in business. It determines thecompetitive intensity and the attractiveness of business in terms of revenue and profitability. Itdiscovers the weakness and strength of business. This framework can be applied to any segmentof the economy in order to search attractiveness and profitability (de Oliveira and et.al.,). Porter'sfive forces are competition in the market, power of customers, power of suppliers, thereat ofsubstitute products and potential of new entrants in the market.
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