Business Environment Concept PDF

Business Environment

Executive Summary:
Business environment consist the external and internal factors which includes the goods
and services which are offered by company and labour, resources and many more. Business
environment includes external factors which helps in expanding the business and also influences
the business by conducting research and development. The primary purpose of this study is to
analyse those factors which affect the company and its operational activities. This report is based
on the Barratt developments which is a property development company in UK and operates a
network of over 30 divisions. This report covers knowledge and understanding of an organisation
and how it is structured and managed. It also describe the abilities of external environment and
for this PESTLE analysis is evaluates which describes the opportunities for the company.

Table of Contents
Executive Summary: ......................................................................................................................2
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
(A) Analyse how selected company is structured and governed................................................4
(B) Brief discussion of how firm is governed.............................................................................6
TASK 2............................................................................................................................................7
Importance of PESTLE analysis for business organisation........................................................7
TASK 3............................................................................................................................................8
(A) List of PESTLE factors that influence environment of selected organisation.....................8
(B) Examples in relation with selected organisation.................................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business environment is the sum total of all internal and external factors which involves
customers needs, employees, clients, suppliers, clients, innovation in technology, activities by
government, owners, social trends and so on. All of these factors always influence overall
functions and operations of an organisation and also observe that how a firm works indirectly or
directly (Avramenko, 2012). These factors also influence entire business environment of an
organisation as well as their situations. This report is based on Barratt Developments PLC
company which was founded in the year of 1958 and one of the largest residential property
development organisation within the UK. Further discussion will be based on overview and
structure of selected organisation. After this it will focuses on importance of PESTEL analysis in
context with organisation. At last, PESTEL framework in order to analyse external environment
of selected organisation will get covered appropriately.
TASK 1
(A) Analyse how selected company is structured and governed.
Overview of selected organisation
Barratt Development Plc is a wide organisation within the UK and deals with residential
properties forms by operating a specific network across 30 divisions. It was formed in 1958 and
controlled by Sir Lawrie Barratt. This business firm headquartered in the Coalville, England,
UK. Whereas, CEO of this organisation is David Thomas and Chairperson is John Allan. Along
with this, it has been listed on the London Stock Exchange since 1968. on the other side this firm
always make unique strategies and techniques for satisfying their overall customers needs and
wants.
History: During 1962, Lewis Greensitt (Newcastle builder) and Lawrie Barratt (an
accountant) opt few different strategies and tools in order to control overall functions of an
organisation with the expansion plan of 5 years. In 1968 respective firm was display on Stock
exchange as Greensitt and Barratt through which they achieved effective success and growth of
company appropriately. After all this, respective firm was renamed in 1973 as Barratt
Developments. This firm has been made huge series of acquisitions and transforms the
organisation from a local housebuilders to national firm building approximately 10,000 houses in
a year. One of the largest acquisition from this company were the Manchester firm of Arthur
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