Business Environment: Micro and Macro Environmental Factors
VerifiedAI Summary
Business Environment deals with the internal and external forces that affect the business and it is considered as an important aspect of the business. It is essential for a company to analyze the changes made within and outside the organization in order to make better plan to cope with the changes. It helps in identifying the opportunities and resources of the organizations for making better strategies and plans to increase the profitability and performance of the organization.