Business Environment: Micro and Macro Environmental Factors

BUSINESS ENVIRONMENT 0
BUSINESS
ENVIRONMENT
Student’s Details-

BUSINESS ENVIRONMENT 1
Executive Summary
Business Environment deals with the internal and external forces that affect the business and it is
considered as an important aspect of the business. It is essential for a company to analyze the
changes made within and outside the organization in order to make better plan to cope with the
changes. It helps in identifying the opportunities and resources of the organizations for making
better strategies and plans to increase the profitability and performance of the organization. In
order to analyze and scan the overall business environment Micro and macro environmental
factors are examine to identify the gaps and further actions are taken to fulfill the gaps identified.

BUSINESS ENVIRONMENT 2
Contents
Introduction......................................................................................................................................3
Micro Environmental Factors..........................................................................................................3
Bargaining Power of Buyers........................................................................................................3
Bargaining Power of Suppliers....................................................................................................3
Threat of New Entrants................................................................................................................3
Rivalry among existing firms.......................................................................................................4
Threat of Substitute Products.......................................................................................................4
Impact of the forces on the Business...............................................................................................4
Challenges and Solutions.................................................................................................................4
Conclusion.......................................................................................................................................6
References........................................................................................................................................6