Impact of Innovations and Technology on Sales, Profit, and Growth of Ryanair

BUSINESS
ENVRIONMENT

EXECUTIVE SUMMARY
The below report is based on environment of Ryanair plc, includes the both environment internal
and external environment and describe impact of innovation and technology on profit and growth
of this company. How CSR activities helps the Ryanair plc to increase brand value in market and
describe about the Archie Carroll CSR model in this organization and help them to grow in better
way.

Table of Contents
EXECUTIVE SUMMARY............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1..................................................................................................................................1
Impact of innovations and technology on sales, profit and growth of Ryanair company: 1
TASK 2..................................................................................................................................3
The importance of Corporate social responsibility (CSR) in Ryanair plc:........................4
Archie Carroll’s (1991) CSR model in Ryanair plc:.........................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business environment is analyze the environment of business internally and externally. It
helps in analyze the different factors and develop their qualities. Business environment includes
micro and macro environment (Tidd,. and Bessant, 2020).Micro environment analyze the
internal factors such as strength, weakness, technology and many more and macro environment
analyze the external factors such as political, economical, and etc , both helps in business growth
and brand value. This report is based on Ryanair plc, this is British less cost airlines based in
Swords , Dublin and founded in 1984. This is largest budget airlines in European countries. The
below report include; impact of technology and innovations on sales, profit and growth of
Ryanair plc. CSR activities in this organisation and adopt Archie Carroll’s CSR model in
industry, to increase brand value and growth.
MAIN BODY
TASK 1
Impact of innovations and technology on sales, profit and growth of Ryanair company:
Ryanair have great technology knowledge and they develop on regular basis, they
provide training to employees according to market trends and changes in technology on daily
basis. In current scenario , there is lots of innovations and technology used by company such as
they have their own application and industry innovate in workplace according to customer’s
needs and expectation. According to market trends company has to adopt new techniques and
tools to improve their services and product quality. Through their own application it is
convenient for customers as well as for company to manage work in easy manner. Digital
marketing is popular now days, company also use digital platforms to increase their sales and
promotions activities , it helps in increasing sales day by day and they reach out maximum
customers in different cities and areas in UK. It also increasing growth and brand values in
market. Customer can book their tickets on application and they have various options in it such
as payment options, customers rating, customers check prices of tickets, it is easy process for
consumers they no need to visit workplace they can book from home. And company also manage
records and information in easy manner (Heiets, Spivakovskyy. and Spivakovska, 2019).
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