Impact of Innovation and Technology on Ryanair Plc

International Business and
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1..............................................................................................................................................3
Impact of Innovation and Technology........................................................................................3
Technology Affected the Sales, Profits and Growth...................................................................5
Task 2..............................................................................................................................................6
Corporate Social Responsibility-.................................................................................................6
Apply Archie Carroll's CSR model to Ryanair...........................................................................8
CONCLUSION.............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
International businesses conduct transactions all over the world. The transaction includes the
transfer of goods, services, new technology, knowledge, etc. International business includes
export and imports. Ryanair Plc is also doing international business for a couple of years. This
report will show the impact of new technology and how it affected profit and growth to Ryanair
Plc. It also presents the importance of Corporate Social Responsibility (CSR) and applies
different CSR model to Ryanair Plc.
Task 1
Impact of Innovation and Technology
Innovation and Technology change the way of interaction between customers and businesses.
Also in the airline industry technology play an important role. For example in airlines like
Ryanair Plc offline booking replace with online bookings and passenger can track their flight
from anywhere with the help of new technologies (Buckley, Enderwick, and Cross, 2018).
Ryanair Plc was founded in 1985, it is grown from a single aircraft family operation into one of
the world's largest airlines. It is also affected by emerging technologies.
Emerging Technologies which are change Ryanair Plc experience and digitally transform
it to a tech-savvy and customer centric industry:
Blockchain Technology: By implementing blockchain technology company can save
passengers' physical ID proofs data in a virtual de-centralize database. It can be very useful in
building a security system for manage customer data.
Augmented Reality & Virtual Reality: AR/VR is a revolution for all businesses like retail and
healthcare. In aviation, it helps passengers to navigate the complex map and AR helps Air
Traffic Controllers (ACR) with the important job of keeping the plan safe.
Artificial Intelligence: AI technologies are useful for various aspects of Ryanair Plc in
operation management.
Revenue Management: It is the application of data analytics and it will help to define the
destination and adjust the price for a specific market, It also finds effective distribution channels
and manages seats to keep airline simultaneously competitive and passengers friendly.

Air Safety and air plane maintenance: The airline industry supports high costs due to delays and
cancellation that includes expenses on maintenance. With AI company can predict expense and
maintenance. The company applies predictive maintenance to reduce expenses of transportation
part, overtime compensation of crew, and unplanned maintenance.
The airline industry understands the power of AI and helps them to upgrade their technology.
Example: Ryanair Plc airlines are using AI for predictive analysis. Airlines also using tools that
read passports and fill out alls information for passengers.
Robotics: The aviation industry also using robotics for various tasks like customer management,
car parking, baggage handling, etc.
Biometrics: Airline industry continuously working to make the travel experience easy and
comfortable for their passengers. For this, they also adopt Biometric technology at airports and
in airlines. This technology help passengers with a fast check in process.
Wearable Technology: Airlines are started to use wearable technology in various ways to
improving passengers' experience in flights. For example, Ryanair airlines used HoloLens for
training its new crew members and engineers (Linton, and Solomon, 2017).
Internet of Things: In the aviation industry, IoT is already using for baggage tracking, cabin
climate control, and more. After effectively using AI most of the complaints of the industry such
as lost bags, flight delays, and customer service issues are decreasing.
Big Data and Analytics: Airlines can drive valuable understanding by
Analysing the big amount of data available to them for a delightful experience for passengers
and understand customer preference in real-time based data of their purchase history.
Beacons Technology: In the airline industry beacons technology used for making navigation
easy for travellers. It can also help airports and vendors for searching passengers to share
personalized details and information accordingly.
Mobile Solution: Mobile phones have become a necessary part of human's life. Airlines have
started investment in smartphones and using this platform to connect their customers throughout
the passenger journey.
Ryanair Airlines started providing their passenger's virtual boarding passes before 24 hours of
their journey by the mobile application to easy the check-in method for passengers.