Report on Business Environmental Factors Impact on Business
Added on 2020-06-03
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BUSINESS ENVIRONMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1) Different types of organisations...........................................................................................1P2) Details of different sectors' organisations.............................................................................3TASK 2............................................................................................................................................5P3) Organisational functions and their link with objectives and structure.................................5P4) PESTLE analysis for analysing performance of Iceland......................................................7TASK 4............................................................................................................................................9P5) Internal and external environmental factors impact on decision making regarding businessoperations of Iceland...................................................................................................................9P6) SWOT analysis and its interrelationship with macro factors that affect business entity'soperations..................................................................................................................................11CONCLUSION..............................................................................................................................12REFERENCE.................................................................................................................................14
INTRODUCTIONBusiness environment is composition of internal and external factors that affectseffectiveness. . In this regard, internal factors are controllable while external environmentalfactors remains beyond monitor for which strategies are prepared to manage them. The presentreport is based on understanding business environmental factors' impact on business activities ofIceland. It is private retail sector organisation of UK that provides groceries and food items to amillion customers worldwide. In this regard, different sectors' organisation and their structureincluding mission, vision is to be described. Moreover, various organisational functionaldepartments their link with organisational structures can be presented through this assignment. Inaddition to this, business environmental factors including internal and external can be understoodthat affects effectiveness of Iceland. Thus, students are able to understand business environmentand its factors' impact on organisation's operations through this report.TASK 1P1) Different types of organisationsEnclosed in attached ppt.P2) Details of different sectors' organisationsEnclosed in attached ppt.TASK 2P3) Organisational functions and their link with objectives and structureFor growth of any organisation its necessary to employ separate department for differentfunctions so that core functions could be focused which plays vital role in achieving the mission,vision, goals and objective of an organisation (Bejerot and Hasselbladh, 2013). The differedfunctional department varies according to the structure, need and type of organisation There various department that has direct relation with Iceland:Human resource department- The first requirement by Iceland is staff, that is fulfilled bythis department. This department plays vital role in achieving the goals of organisation byrecruiting right candidate for right position. They judge the skills and talent in candidateand match that with the requirement of organisation (Belás and et.al., 2014). 1
Marketing department- The main aim of this department is to increase sales and generaterevenue for organisation. These department helps in analysing the market trend. Thesedepartment helps in framing various strategy for promotion of services provided byIceland (Klapper and Love, 2016). They provide the competitive data which helpsorganisation to improve its efficiency at higher level.Customer service - The main aim of this department is on customer satisfaction. Theyhelp in building good customer relationship(Meyer and Leixnering, 2015). Thesedepartment plays important role in increasing the number of the customer by attractingthem through their various services.Sales- The focus of sales department is to incrteasing selling of those products andservices impacts on organisation's profitability. They plays important role generatingrevenue and helps organisation in profit maximisation. They work in coordination withmarketing department regarding introduction of new product. Their function is togenerate plan and idea to sale the product as soon it’s been produced (Sharma and Bajpai,2014).Accounting and finance department-They are mainly responsible for arranging thesources of finance and keeping the records of accounts. Their role is important forIceland as they keep record on cash flow of company. Their focus remains on analysingand evaluating the financial position of company and comparing it with the past recordwhich help them to know the growth percentage and judging the position of organisationin market (Terpstra and Honorée, 2016).Administrative department- This department works as the backbone of Iceland. Thevarious role of this department includes handling the day to day operation, managingthem, coordinating with other department, decision making, supervising the tasks to beperformed by various department (Arnold, 2015). Ensuring that there be should besmooth flow of information among different department and the activities are beingperformed according to company standard.Production- This department deals with manufacturing product. The responsibility of thisdepartment is to produce good quality and standard product. They are also responsible formaintaining the inventory as this all may affect the goodwill and efficiency of Iceland.2
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