Importance of Recruitment and Selection in Hotel Industry

BUSINESS ENVIRONMENT

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Compile a PESTLE analysis of external environment.............................................................................3
TASK 2.......................................................................................................................................................5
Using examples for hotel industry discuss importance of effective recruitment and selection process in
order to sustain competitive advantage....................................................................................................5
TASK 3.......................................................................................................................................................6
Analyse and evaluate principle factors that affect culture, equality and diversity of an organisation......6
TASK 4.......................................................................................................................................................9
Identify and describe main methods of performance management utilized by organizations to ensure
targets and achieved and organisation competitive advantage.................................................................9
TASK 5.....................................................................................................................................................10
Discuss an outline plan which offers recommendations on issues raised in presentation......................10
CONCLUSION.........................................................................................................................................11
REFERENCES..........................................................................................................................................12

INTRODUCTION
Business environment refers to the integration of internal and external factors like
employees, customers, clients, shareholders, government, suppliers, innovation technology,
social trends, economic changes etc. That will affect the operations of the business and its
sustainability in the market. It is that part which helps in meeting the customer’s expectations.
This report is based on the Intercontinental Hotel group that is a British multinational hospitality
organisation founded in 2003 in Denham, England, UK. There are around 36643 employees are
working within the company. this report includes the PESTLE analysis that helps in analyzing
the external environment so that company will focus on that to stay in the market. It also shows
the importance of recruitment and selection process that helps in sustaining in the competitive
world and also helps in evaluating the principles of culture, equality and diversity of an business
firm. It also showcase the methods of performance management that helps in ensuring that goals
are achieved and company will gain the competitive advantage. At last discuss the outline plan
that shows the recommendations on the various problems raised with in above task(Groşanu and
et. al., 2015).
TASK 1
Compile a PESTLE analysis of external environment
PESTLE Analysis – It refers to an effective tool that is used to monitor the external
environment and also helps the business to identify the impact of theses pestle factors on the
performance or operations of the business enterprise. For example – Intercontinental hotel group
manager used this analysis because it helps in showing the impact of political, social,
economical, technological, legal and environmental on the performance of the resources of an
organisation. this PESTLE analysis can be shown below(Eling and Schaper, 2017).
Political factor – It refers to that factor in which tariff rates, tax rates and stability of
government is included. For example- In this political condition of UK is stable and tax rate also
less for the business that will positively affect the Intercontinental hotels and their operations
because they charge low price for the customers due to which large number of customers get
attracted. In this situation the employees are also working effectively and encourage towards the
customer’s attraction.

Environmental factor - It includes the interest rate, GDP, inflation rate and spending
power of public of the UK. For example- The growth rate in UK is high due to this a person can
spend more and capable of enjoying the services of hospitality sector for their enjoyment but
because of high inflation rate due to recession period it will negatively impact the
Intercontinental sales. at this time finance manager can take a responsibility and make an smart
strategy that will not affect the company sales and its sustainability(Erasmus, Strydom and
Rudansky-Kloppers, 2016).
Social factor – It refers to that factor which includes attitude, opinion, values and beliefs
of a person who are living in the society in UK. For example- In this people of UK are very open
minded as they use the services and spend their quality and leisure time in hotels or resorts due to
which it positively affects the Intercontinental hotels sales and they focus on customers values
and perception this will lead the market. In this workforce of the company can work for customer
satisfaction so that they can enjoy their services.
Technological factor – As UK is highly advanced in using the technology and there
people frequently use the internet and digital media on their daily routine. For example- using
technology in the Intercontinental hotels by the technical department and all the departments for
smooth functioning of the activities helps in gaining the large market share. Using technology by
the housekeeper, receptionist etc. helps in attracting the large customer base. There manager also
use advances technology in promoting the brand image so that they will beat the competition in
the market place(Holotiuk and Beimborn, 2017).
Legal factor – It includes the laws and legal regulation that is imposed by the
government for the welfare of employees in the company. For example- In UK government is
focus on securing the welfare of employees and customers so that they give productive results to
the company and economy. in Intercontinental hotels it is the responsibility of HR manager to
focus on the rights of employees so that they will effectively achieves the targets and it positively
affects the performance.
Environmental factor – This aspect refers to the protecting environment and ecology
from the harmful activities of business firms. for example- In Intercontinental hotel manager can
focus on protecting the environment so that they will sustain in the competitive market and their