Assignment: The Contemporary Hospitality Industry

THE
CONTEMPORARY
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 3............................................................................................................................................1
P6 Assess the political, economic, social, technological, legislative and environmental factors
affect the development of Intercontinental hotel....................................................................1
P7 SWOT analysis for a hospitality business and review how this can inform the decision
making process.......................................................................................................................3
TASK 4............................................................................................................................................4
P8 Appraises the implications of current and potential trends in hospitality industry...........4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The Contemporary hospitality industry is a broad group of business with in the service
industry that includes planning of event, transportation, lodging, theme parks, cruise line field
with in the tourism industry (Amin and et. Al, 2013). The organisation which is chosen for this
report is Intercontinental hotel which is a British multinational hospitality company that was
established in 1946. It has about 800000 guest rooms and 5000 hotels nearly 100 countries
(Intercontinental hotel, 2019). This report aims to prepare business planning report and market
research report of selected hotel. In business planning report includes PESTLE analysis and
SWOT analysis of the company. In market research report includes current and potential trends
in the hospitality industry.
TASK 3
P6 Assess the political, economic, social, technological, legislative and environmental factors
affect the development of Intercontinental hotel
PESTLE analysis provides all detail about operating challenges which are face by
intercontinental hotel in competitive environment. These factors helps to analysis of market to
achieve competitive advantages. PESTLE analysis helps in determining market structure and
rules & regulations related to particular hotel like intercontinental hotel.
Political factors – The variables include in political factor can influence intercontinental hotel's
long term profitability in particular market in United kingdom. The hotel is operating its
activities in different countries for travel & leisure customers and maintain different types of
political environment and political system risks. Below mentioned are the factors that influence
to development of hotel in hospitality industry:
 Brexit influence
 Terrorist attack
 Change in UK Government Legal framework for contract
Economic factors – Economic factors consist of macro environment factors like as deflation
rate, inflation rate, foreign exchange rate and interest rate in economy. These factors are affect to
growth of the hotel and reduced to individuals buying power and their ability to travel. Below
mentioned economic factors that influence of environment of hotel in hospitality industry -
1