Marks & Spencer SWOT Analysis in Changing Market Dynamics
Added on 2020-07-22
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Business Environment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT.......................................................................................................................1TASK 2............................................................................................................................................1P3............................................................................................................................................1TASK 3............................................................................................................................................3P4............................................................................................................................................3TASK 4............................................................................................................................................6P5............................................................................................................................................6P6............................................................................................................................................7
INTRODUCTIONIn the environment of business, there are various kind of combinations within companiesalong with mixture of number of factors in order to make the company operate its functions inbetter and effective manner. Within marketplace, there are various kind of companies who dealsand thus have their process along with number of operations which are being conducted(Agarwal, Grassl and Pahl, 2012). In the environment of business , majorly there are two factorswhich plays essential roles and those are internal and external. Company taken for this kind ofreport is Marks and Spencer which is a multinational company who deals in retail sector sincethe year of 1884 across the globe. There are number of legal structures as per the size and scopeof the company which are highlighted in this report. Along with this, there are number ofinterrelation among the functions of company and thus their linkage with business objectiveswithin the business which is being explained. Along with this, positive and negative aspects arepresent within the macro environment which are being discussed. TASK 1Covered in PPTTASK 2P3 Within every kind of business, there is huge differentiation among the scope and motives.So it becomes highly essential for the company to have effective structure as per the goals andobjectives of the company which in turn can be affected in better and effective manner. M&S is apublic limited company which encompass of about 85000 employees. There are various kind ofsegments in which this multinational company works like food, clothes and many more. There ishigh need of having huge amount of funds so that operations can be conducted in smooth andeffective manner (Aterido, Hallward-Driemeier and Pagés, 2011). 1
Illustration 1: Structure of company (Source: Framework of company, 2018)There is the flat structure of company which has been observed within Marks andSpencer. Within the structure of company, there is establishment of effective communicationfunnel in order to share the crucial data among each other along with all three level ofmanagement, that is, Top, Middle and Lower level of management. As this participativeorganisational structure, M&S can provide to its employees in order to take participation indecision making process, so that plans and strategies can be formulated for company. Andemployee can execute those plans and strategies in very effective and efficient manner. (Auzair,2011). There are huge number of employees who are working within the structure of companyand thus they are being needed to make the decisions with time. Company like Marks and Spencer have various kind of functions which can be performedlike HRM, Research and development, accounting, finance, sales, purchase and many more. Ascompany can be a market leader if, they perform all the functions in a very effective way. Toachieve the goal of company in efficient way, work should be done according to structure of thecompany.Hence, structure of company is highly interrelated with function followed by the company whichare as follows: Marketing Department– As marketing is key function for every organisation and itneeds to be performed within the Marks and Spencer also. It is highly essential for theproducts which needs to be marketed so that they can reach to the customers(Avramenko, 2012). By this kind of sector, competitive advantage can be attained by thecompany within the market share. This kind of factor is highly essential for the M&S to2
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