Importance of PESTLE Analysis in Business Organisation

Business Environment

EXECUTIVE SUMMARY
Business environment signifies the external and internal environment of business which
may or may not be in control of organisation but they can affect long term growth, profits and
survival of business. Thus business environment should be healthy and prosperous to obtain
profitability and productivity for the organisation. Rightmove PLC is UK's largest online
property portal and real estate company with purpose to build great team and to make a happy
place to work for the employees. Rightmove PLC is working with one aim to make property
search and home moving simpler and easier in UK. The aim of report is to study PESTLE
analysis and its importance in business organisation. PESTLE analysis is the way to analyse
current external(macro) environment factors and there impact on the business functions and
performance. PESTLE analysis help the business to maximize the opportunities and mitigate the
threats. Moreover the objective of the report is to conduct the PESTLE analysis of Rightmove
PLC and also describe the organisation structure of the Rightmove PLC. The report outlines the
Political, social, technological, economic, legal and environmental factors of UK and there
impact and influence on the Rightmove PLC. It is analysed that the PESTLE analysis is most
cost effective analytic tool and also useful to business in identifying risk, opportunities and helps
to understand the business environment more deeply. It enhance the critical and strategic
planning skills of the marketer of business. Further, from the Rightmove PESTLE analysis it is
find that company is skilled in innovating and garbing the opportunities created by the
technological factor to accomplish the purpose of company. Company's legal and environmental
factor depicts the code of corporate governance in the Rightmove. Hence the PESTLE analysis
of the Rightmove is beneficial to the firm in exploiting the opportunities existing the market of
UK and to eliminate the risk factors arising due to political and economic instability.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Task 1. Examine the structure of the company, its management and how it is governed..........1
Task 2. Evaluate the importance of PESTEL analysis for a business organisation....................3
TASK3. Examine the use of PESTEL framework to analyse the external environment of
Rightmove PLC...........................................................................................................................6
CONCLUSION................................................................................................................................8
References:.......................................................................................................................................9

INTRODUCTION
Business environment in the contemporary world is dynamic, uncertain, comparative,
complex and multi- faceted. Business environment comprises of two environment, internal and
external environment. Internal environment consist of employees, vision and mission, culture,
management, values and human resource (Halbert and Ingulli, 2020). Whereas external
environment is further divided into two factors macro and micro environment which consist of
technology, supply and demand, competitors, customers, political, legal, market rends etc. Thus,
these factors of business environment influence the profitability, productivity and growth of the
organisation. The report outlines the organisation structure of the 'Rightmove PLC'- UK's largest
real estate online portal company situated in London. Report also describes the importance of
PESTLE analysis in the organisation. PESTLE analysis is the tool used by the organisation to
analyse the macro business environment which assist in recognising threats and weakness related
to those factors in the organisations profitability and functioning (Ju and Wang, 2018). Further
the PESTLE analysis of Rightmove PLC is conducted to analyse the external factors affecting
company's growth and decision making.
MAIN BODY
Task 1. Examine the structure of the company, its management and how it is governed.
Company Overview
Rightmove PLC is largest property portal of UK with a aim to empower the decision
making of UK's public in the real estate. Rightmove PLC is the simple and well-informed
property search website named as www.rightmove.co.uk. Rightmove PLC holds the UK's largest
property market place is number online portal of real estate in the UK headquartered at London.
Rightmove was established by four uppermost real estate businesspersons of UK: Halifax,
Countrywide, Connell's and Royal and Sun Alliance in year 2000. Customers of Rightmove PLC
are estate agents, rental agents and new homes developers. The business model of Rightmove
PLC is focused on getting benefits from the network effect which has three basis efficiency,
empowering and simplicity. Stocks and shares of the Rightmove PLC displayed in the London
stock exchange in 2006. The business strategy of Rightmove concentrate on organic growth of
firm in the real estate market of UK.
Organisation structure
1