Importance of PESTEL Analysis for Business Environment

Business Environment

EXECUTIVE SUMMARY
For being a successful enterprise the organisation has to adapt itself to the factors in which they
operate their functioning. The business environment is dynamic and always uncertain as it
includes both the internal as well as external factors which impacts the organisation structure and
their activities. The aim of this report is to evaluate organisation structure and to determine how
the organisation control the functioning. The following report tells about the PESTEL analysis
and its importance as this analysis is helpful in determining remarkable changes in social,
economic, technological factors etc. From the report we can conclude that business has to work
in such dynamic environment as it influences the operation of the organisation.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
Introduction......................................................................................................................................3
Task1................................................................................................................................................3
Examine how your chosen company is governed and structured...........................................3
Task 2...............................................................................................................................................5
Importance of PESTEL analysis............................................................................................5
Task 3...............................................................................................................................................7
PESTLE analysis of Rightmove Plc.......................................................................................7
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

Introduction
Business environment refers to all the internal and external factors where the
organisations operates their functioning. These factors are generally uncontrollable and
inaccessible by the organisation which affects the functioning of the organisation directly or
indirectly (Ivanovich, 2020). To understand costumer’s requirement an extremal analysis of
market is important, which is supported by analysing Government, Economy, Social,
Technology, Environment, Legal changes of market. To carry forward this report, Right move
Plc is considered which is a UK based company and the largest online real estate portal and
property website. The company leading on fourth position with 490 employees. The company
was established in year 2000 by a joint venture of four companies. This report is going to focus
on the analysis of the company and its structure, importance of PESTEL analysis for an
organisation and how it is helpful for the analysis of company. The role of PESTEL analysis for
the selected company, provides the summary of the market related to changes.
Task1
Examine how your chosen company is governed and structured
Company overview
Rightmove PLC is the UK's largest public online real estate portal and property website
named “rightmove.co.uk” situated in London. The firm was on the London Stock Exchange on
15 march 2006 (About Rightmove. 2020). Rightmove was founded in year 2000 by four top real
estate agents of UK: Countrywide, Connell's, Halifax and Royal and Sun Alliance. Rightmove
operates a website on which it uploads the properties in the UK and broadcast the house price to
make people aware about the status of property market of the England and Wale. Agents, new
home developers, buyers, sellers and renters are the basic customers of the company. Company's
highest profit is earned from the agents (Dima, Dima and Mahagaonkar, 2018)
Organisational structure
Rightmove is the estate public company with functional organisational structure
diversified in three principle committees, the Audit Committee, the Remuneration Committee
and the Nomination Committee. Each committee is authorized to legal organisational chart to
execute its duties. This legal chart includes: local, state and central governance and among which
Rightmove uses the Central governance. Rightmove's code of conduct works on the corporate