Business Environment in Events, Hospitality and Tourism - A Case Study of Marriott International Hotel

Business Environment
in Events, Hospitality
and Tourism

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Part 1................................................................................................................................................1
Introduction of industry and its history.......................................................................................1
Introduction of organisation........................................................................................................2
Part 2................................................................................................................................................3
Analytical Framework.................................................................................................................3
Part 3................................................................................................................................................6
Importance of business ethics and ethical consideration.............................................................6
Recommendation.............................................................................................................................7
CONCLUSION................................................................................................................................8

INTRODUCTION
Business environment refers to collection of internal as well as external factors like employees,
expectations, customers expectation and requirement, suppliers which create impact on business
(Carasuk, Becken and Hughey, 2016). It helps business for identification of opportunities, assist
in planning, utilising various resources as well as improving performance, profitability as well as
growth of business. There are different factors to be included in this like micro and macro
environmental factors. It is essential for managers of company understand business environment
and identify factors present in it as it helps them to determine opportunities and threat for
business. It also provides them direction where business can get growth and success. This project
report includes assessment of Marriott International Hotel which is a multinational hotel chain. It
was founded in America by J. Willard Marriott in the year 1927.This project report includes
study of hospitality industry in which company is providing their service. It consists discussion
of analytical framework including PESTEL analysis and SWOT analysis. It assesses competitive
advantage of company through porter’s generic strategies. Additionally, it discusses importance
of business ethics and ethical consideration in business environment. Moreover, it discusses
leadership style considering ethical aspects and things to be require more ethical.
MAIN BODY
Part 1
Introduction of industry and its history
Hospitality industry is one of growing history which consist broad category in service industry. It
includes food as well as drink service, lodging, theme park, event panning, travel as well as
tourism. It consists tourism, hotel, restaurants, bars as well as agencies (Faisal, 2019). It is one of
industry which has different categories like food and beverage, lodging, travel and tourism,
recreation. It is a growing hospitality industry as many hotels lie Marriott international Hotel,
Hilton hotel and other has made huge profit in this industry. History of this industry can be
mentioned below:
1st revolution: It is the era which is between 1961 to 1980 where organisation create values and
culture through luxury as well as service. It can be analysed after world word II that wealth is
generated among richest people (Fang, Nguyen and Junek, 2017). In this era, wealth is increased
1