Business Environment | Nestle
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Added on 2019-12-28
Business Environment | Nestle
Added on 2019-12-28
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Business Environment
Table of ContentsINTRODUCTION ..........................................................................................................................1LO1 Understanding the organizational purpose of business ..........................................................11.1 Identifying the purpose of the different types of business organization ..............................11.2 Describing the extent to which Nestle meet the objectives of different stakeholders...........21.3 Explaining the corporate social responsibility of Nestle.......................................................3LO2 Understanding the nature of the national environment in which business operates ...............32.1 Stating the ways in which economic system allocate resources more effectively andefficiently....................................................................................................................................32.2 Assessing the impact of fiscal and monetary policies on the business activities of Nestle. .42.3 Evaluating the impact of competition policies and other regulatory mechanisms on thefunctioning of Nestle ..................................................................................................................5LO3 Understanding the behavior of organizations in their market environment ...........................63.1 Explaining the ways through which market structure helps in determining the pricing andoutput decisions...........................................................................................................................63.2 Illustrating the ways through which market forces shapes Nestle........................................63.3 Ways through which business and cultural environment shapes the behavior of Nestle .....7LO4 Assessing the significance of global factors that shapes national business activities ...........84.1 Discussing the significance of international trade to Nestle as one one the UK businessenterprise.....................................................................................................................................84.2 Analyzing the impact of several global factors upon the growth and success of Nestle .....84.3 Evaluating the impact of policies of the European union upon the activities and functionsof Nestle .....................................................................................................................................9CONCLUSION ...............................................................................................................................9REFERENCE.................................................................................................................................11
INTRODUCTION Business environment includes all the internal and external factors which have high levelof influence on various activities and operations of the organization. Manager of the firm isrequired to manage all the stakeholders such as employees, customers and suppliers moreeffectively. In addition to this, business unit is also required to comply with all the laws andlegislation which are framed by the government (Baldwin and Scott, 2013). By managing allthese aspects, business entity is able to build and sustain competitive advantage. The presentreport is based on Nestle which is a leading food and beverage manufacturing company. Thisreport will describe about the mission, vision and objectives which are undertaken by the firm.Further, it will also shed light on the extent to which fiscal and monetary policies have impacton strategic framework of Nestle. Besides this, it will also develop understanding about the lawsand legislation which Nestle needs to be followed while performing business operations as wellas various functions. LO1 Understanding the organizational purpose of business 1.1 Identifying the purpose of the different types of business organization The main purpose of every business organization is to meet the customer needs andfulfill them which lead to increase their market share. To core mission, vision and values ofNestle company are as follows:Mission: Mission provide framework or context within which the companies strategiesare formulated. Nestle make strategies that aims to provide consumers with tasty, healthyfood and drinks for every meal and snack. Mission of Nestle states that company requirecaring and efficient organization whose primary focus is on providing consumers withsafe and convenient high quality food products. vision is to be the leading Food andBeverage Company in providing the customers with high quality products and services atcompetitive prices and ensuring long term profitability and feasibility of organization.Vision: A vision statement identifies what company would like to achieve andaccomplish. Vision of Nestle wants to be the leading Food and Beverage Company inproviding the customers with high quality products and services at competitive prices andensuring long term profitability and feasibility of organization (Mission, vision andobjectives of Nestle, 2016.).1
Values and objectives: Values and objectives of Nestle is to manufacture and marketCompany's products in such a way as to create values that can be sustained over the long-term for owners, employees, consumer and business partners.Different types of organization has varied goals and objectives for which they work areenumerated below:Public organization: The main objective of this type of organization is to develop theemployment opportunities by starting the new venture. Thus, public business unitperform their business activities in such a manner which makes contribution in thegrowth and development of economy. Private business unit: It refers to those which are owned and regulated by the individualbusiness entity. Maximization of productivity and profitability is one of the mainobjectives of private business organization. Non-profit making organization: It include institutions who work for the well being bykeeping aside the profit aspect. 1.2 Describing the extent to which Nestle meets the objectives of different stakeholdersStakeholders refer to those who have interest in the working aspects of firm. It includesshareholders, employees, institutions, environmental groups and agencies etc. Nestle has met theobjectives of different stakeholders to a large extent in the following manner:Shareholders: They are the one who invest money in the shares of firm with an aim toget high level of return on investment. It is one of the main objectives of shareholdersbehind making investment in the shares of Nestle. Thus, profitability aspect of Nestle issound and it offers high dividend to their shareholders. This aspect reflects that objectivesof the shareholders are met by the company to a great extent.Employees: Personnel of the firm have desire to earn high salary along with gettingbonuses and allowances (Biswas and et.al., 2013). Hence, Nestle offers salary to theirworkers on the basis of their skills and abilities. Besides this, company also providesadditional benefits to their employees. This aspect evolves high level of satisfactionamong the workforce. Customers: In the present era, there is shift in the demand of customers in terms ofnutritional food. Now, customers give priority to the ingredients while purchasing the2
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