Report On Sainsbury- Organizational Purposes & Business Environment
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Added on 2020-02-05
Report On Sainsbury- Organizational Purposes & Business Environment
Added on 2020-02-05
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BUSINESSENVIRONMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO1..................................................................................................................................................11.1 Four types of organizations in UK and selection of two firms with examining their vision,mission, goals and objectives......................................................................................................11.2 Different stakeholders of organization and the way firm meets their objectives..................31.3 Various responsibilities of organization and strategies employed to meet them...................4LO2..................................................................................................................................................42.1 Types of economic systems exist and explaining two economic systems of nations withtheir attempt to allocate the resources.........................................................................................42.2 Impact of fiscal and monetary policy and their activities in UK...........................................52.3 Impact of competition policy and other regulatory mechanisms on the activities oforganization in UK......................................................................................................................6LO3..................................................................................................................................................63.1 Different market structures and the way they determine the pricing and output decisions ofbusinesses....................................................................................................................................63.2 Way in which market forces shape short and long term organizational responses...............73.3 Way in which business and cultural environments shape the behavior of organization.......8LO4..................................................................................................................................................84.1 Significance of international trade to UK business organizations.........................................84.2 Impact of global factors on UK business organizations........................................................94.3 Impact of different regulations and laws of European Union on UK business organizations.....................................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONEvery business unit performs its functions within its prescribed environment and affectsthe business activities to a high extent. There are both internal and external factors that arepresent in the business environment and impact the operations of a firm. Proper analysis of thesefactors proves to be highly beneficial in making an organization able to gain competitive edgeover others (Elements of Business Environment, 2013). Thus, giving due consideration to thesefactors is essential for the firms to sustain the competition. In the present report, there will be a discussion on the organizational purposes ofbusinesses. Along with that, there will focus on the nature of national environment in whichbusiness operates. Also, the behavior of firms in their market environment will be studied inaddition with significance of global factors that shape the national business activities. In order tounderstand all concepts, the firm, Sainsbury has been chosen that is one of the leading publicretail supermarkets in UK.LO11.1 Four types of organizations in UK and selection of two firms with examining their vision, mission, goals and objectivesDifferent types of organizations are there in UK with their distinct purposes dependingupon their nature of business. Among all of them, four are major which are explained like:Commercial organization – These are the common type of firms that are havingownership in form of sole trader, partnership, franchising and company. These firms aregenerally deal with the exchange of goods and services with the aim of maximizing profits.Example: McDonald.Private sector units – Major purpose of private firms is to earn higher profits throughgaining large market share and thus investing it in the promotion of products and services. Theyare confined to their limits and cannot perform operations beyond that. Example: CambridgeSatchel (Grimsley, 2014).Public limited companies (PLC) – These are very large units that involve public in theirbusiness activities so as to gain funds from them. In these organizations, government plays a1
significant role and they are listed and traded in the national stock exchange (NSE). Here,ownership lies on the basis of shareholding in company. Example: Tesco and Sainsbury.Non government organizations (NGO) – They are the voluntary firms whose majorpurpose is to do activities for the welfare of society. They generally have some specific purposefor which they run rather than making profits (Wessels, 2006). However, they are not the part oforganization. Example: NHS (National Health Service).In order to examine the vision, mission, goals and objectives, Tesco and Sainsbury arechosen which are explained as below:TESCO PLCVISIONMISSIONGOALS (SHORTTERM TARGETS)OBJECTIVES (LONGTERM TARGETS)To provide the bestquality services at anaffordable cost.To increase the scopeby operating in majorcities of differentcountries throughsetting franchisee.To gain larger marketshare.To develop asustainable businessthrough effectualworking withsuppliers andcustomers.To make customersfeel safe andconfident whilemaking purchase ofthe products ofcompany.To offer healthy andsustainableemployment to thecurrent employees offirm. To offer the bestquality in productsand while providingcustomer services(Dettwiler, Lindelöfand Löfsten, 2006).To have sustainabilityin business byeffectively focusingon businessoperations.SAINSBURYVISIONMISSIONGOALS (SHORTTERM TARGETS)OBJECTIVES (LONGTERM TARGETS)To become the firstchoice of customersby being the mosttrusted retailerwhere people wouldlove to work andshop.To provide an easylife to customers withoffering high qualityproducts and servicesat fair prices.Offering products asper the requirementand desire ofcustomers so as tomake them satisfied. To give a goodexperience tocustomers byshopping throughproviding products atreasonable prices.To offer employeesthe best workplace tooffer (Yu andRamanathan, 2012).To take care of theenvironment in whichcompany operates.With respect to health,safety and taste,providing quality foodthat will customer’slife easier every day.2
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