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BUSINESS ENVIRONMENT I. Introduction

   

Added on  2020-01-07

15 Pages4989 Words487 Views
BUSINESS ENVIRONMENT

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1...........................................................................................................................................11.2...........................................................................................................................................21.3...........................................................................................................................................3TASK 2............................................................................................................................................42.1...........................................................................................................................................42.2...........................................................................................................................................52.3...........................................................................................................................................5TASK 3............................................................................................................................................63.1...........................................................................................................................................63.2...........................................................................................................................................73.3...........................................................................................................................................8TASK 4............................................................................................................................................94.1...........................................................................................................................................94.2.........................................................................................................................................104.3.........................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13

INTRODUCTIONBusiness environment, this term in itself describes its importance in any organisationwhich helps in controlling internal and external aspects which helps in governing operationalactivities of entity. Internal business activities depicts all the components which are managed byadministration where as external factors relates to those which are beyond the reach oforganisation. The organisation have some important associates which have their interest inentity's business, they are stakeholders which involves shareholders, employees, customers,investors, etc. There are significant part of business environment (Arai, Kitada and Oura, 2013).This helps the entity to get motivated about sustainable development which works in benefit oforganisation as well as environment. The present study is about analysis of NESTLE a Swissfood products and beverages producing company and its prime objective is to provide itscustomers with best taste in food products. The study extent to meet the needs and objectives oftheir stakeholders. Impacts and significance of global factors that helps to design domesticbusiness environment. TASK 11.1In the modernised era organisations are segregated on the basis of their purpose,objectives and values etc. NESTLE group is a public limited company and its objective is toachieve the large percentage in market share of their products which helps in increasing sales andcreate a level of satisfaction amongst their customers with their wide level of operational services(Asakawa and et. al., 2010). Creating sustainability and resilience into their current economyrequires good collaborative relationship with local business as well as public sectororganisations. The division of corporations relies on structures and have relationships with them.Some of them are discussed here under:Private organization:The individuals and group of people are the real owners of theseentities which aims of earning profits, increasing sales and expanding their market sharewhile providing customers services. Operational activities performed by these businessmay be a small business shop situated in a locality or have multi-national operations aswell. For example Virgin group is a limited group and a leading private organizationwhich deals in different fields and wants the most valuable firm in marketing world.1

Public Organisation: The main administrator of these organisation is government whichcontrol the entity whole and sole. The funding of these organisation are managed by thegovernment from the tax collected by the public. These companies works in the interestof society and for welfare as well (Asakawa and Westney, 2013). Their major purpose isto provide assistance social communities. For example NHS UK is a leading health careorganisation which provides free of cost services services to people for their healthimprovement. NESTLE deals with these organisations by providing products regardinghealth care and nutritions products to fulfil corporates needs and demands. The companyuses their services directly and indirectly depending on the situations.Voluntary Organizations: These organisations are also known as charitable trusts whichhelps to support various social causes and provide every possible kind of assistance topeople which are helpless. These are also nicknamed non profit organisations. Forexample Blind Veterans UK is one of the terrific charitable trust which provide freeservices and supports (Bititciand and et. al., 2012).1.2Stakeholders are the people who have their share of interest in operational activities ofbusiness entity. But there is a bit difference between the powers and interest of differentstakeholders (Blahová and Zelený, 2013). The main responsibilities of the company is to satisfyall needs and demands of stakeholders. NESTLE has adopted “Creating shared value” concept toprovide a greater value to society and shareholders. It creates a link between competitiveadvantage and corporate social responsibility. It contrived a colossal investments in ruraldevelopment which has contributed the firm in social and cultural development programmes.Board of directors, top management, shareholders, suppliers, clients, etc. are the majorstakeholders of an organisation which have their major interest in business and they also workfor the development of society within the norms of corporate social responsibility.To fulfil the desired objective of customers, NESTLE is working to analyse needs anddemands of consumers so that they can produce according to their needs and demands. Thishelps in improving their techniques and methods and also food products with new and improvedtechnology and introducing a wide range of healthy food products with better taste and quality.This allows organisation a transparent and open view of strategies which helps entity to moveahead towards sustainable development. To work smoothly with having satisfied customers the2

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