This report examines the business environment of The Lego Group, a leading toy manufacturer. It analyzes different types of organizations, their legal structures, and the relationship between organizational functions and objectives. The report also examines the impact of the macro environment on business operations, including political, economic, social, technological, legal, and environmental factors. Finally, it conducts a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats, and how they interrelate with external macro factors.