Business Environment Assignment : M&S
Added on 2020-07-23
15 Pages4257 Words84 Views
Business Development
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BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Different purpose and type of organisations.....................................................................1P2 Scope and size of various enterprises................................................................................4TASK 2............................................................................................................................................5P3 Relationship between various organisational functions....................................................5TASK 3............................................................................................................................................6P4 Negative and positive impact of macro environment on business activities of M&S......6TASK 4............................................................................................................................................8P5 External and internal analysis of Marks & Spencer..........................................................8P6 Interrelationship of strengths and weakness with macro factors of environment.............9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................12
INTRODUCTIONBasic definition of business environment means all external and internal factors thataffect commercial activities and function of an enterprise including, suppliers, customers,government rules and many more. Understanding of environment in which a business has tooperate is very necessary to achieve success (Teece, 2012). Various factors which exist inenvironment affect its nature, location, prices of its offering and many more. That's why itbecome more essential for businesses to learn about various components of businessenvironment including political framework, socio cultural aspects, technological and legalframework and many more. Marks & Spencer (M&S) one of the leading retailer in home, luxuryand food products based in United Kingdom is taken under this report for study. Presently firm isoperating in various countries with more then 1443 stores. Different type and purpose oforganisation with their size and scope is taken detailed under this report. Further, what is arelationship between various functions of an enterprise and impact of macro factors on businessactivities is all mentioned under this report. TASK 1P1 Different purpose and type of organisationsMake and offer innovative products to large number of customers to satisfy their specificneeds and generate large amount of profit is one of the main objective of every organisation(Wirtz, Schilke nd Ullrich, 2010). Number of department are there which work in an enterpriseto achieve a common goals and it is very necessary that there must be a coordination amongactivities of these departments. Complexity and quality of business activities largely depend onsize of firm. Functions of large company are more complex and lengthy as compare the samewith activities of small business enterprise. Main type of business organisations are stated inbelow points:Public limited company: Organisation whose control remain in the hands of governmentof a country are simply known as public limited company. Offer quality products andservices to large number of customers for fulfil their requirements is one of thee mainmotive of these firms. These type of companies issues shares and invite public to buy thesame to raise funds for business activities. Individuals who but shares of the company gotthe ownership and are known as shareholders of firm. These companies keep the wordPLC after firm's name. Every year a meeting called Annual general meeting is held by1
these firms in which company invite all of its shareholders in order to to get theirsuggestion and approval regarding main decision of enterprise. TESCO is a an exampleof public limited company. Main purpose of TESCO is to built a business with a simplemission which is to be the champion for customers, offer them quality products and helpthem to enjoy a better quality of life. Legal structure of a public firm can be understoodby following:General government: This is further separated into following: Central government: Apex body of government is knows as central government. Powerto handle all issues of a nation relies in the hands of this government (Avramenko, 2012). Issues rules regarding the functioning of a business, collect taxes form them and printmoney comes under the main responsibility of central government.State government: Government which control and handle the issues related with aparticular state is know as state government. Basically this government focus on theeducation activities of a state and encourage higher education of children. Local government: Activities and issues related with a local area and town are handle bythe local government. Private company: Enterprises which are build and operate by individuals or groups of individualwith the aim of earning profit is know as private organisations (Reinhardt and Stavins, 2010) .2
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