Report On Business Environment Of British Airways

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Business Environment
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Purposes of different types of organisation...........................................................................11.2 Key Stakeholders of British Airways....................................................................................21.3 Responsibilities of British Airways towards its stakeholders................................................32.1 Economic systems affecting the resources............................................................................42.2 Analysis of challenges due to fiscal and monetary policies..................................................52.3 Regulatory competition policies............................................................................................5TASK 2............................................................................................................................................63.1 Market Structure of British Airways.....................................................................................63.2 Different Players and Market Forces.....................................................................................63.3 Impact of Working Practices and Cultures............................................................................64.1 Impact of Global Changes.....................................................................................................74.2 Impact of Global Factors.......................................................................................................74.3 Impact of EU policies on BA.................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONBusiness environment means the environment in which the organization is carrying on itsbusiness, which affects its business both internally and externally. The organization functionswith the help of employees, managers, suppliers, management and ultimately the consumers.Apart from these internal factors the environment is also affected by external factors such aspolitical, economic, social, technological and legal factors (Camacho, 2012). These all factorstogether are known as business environment. Presenting here the analysis of current businessenvironment of British Airways including its business purposes, the environment in which itoperates, its behaviour in market environment and its ability to assess the significance of theglobal factors that shape national business activities.TASK 11.1 Purposes of different types of organisationThe organisations are categorised in mainly four parts in UK:Sole proprietorship concernsPartnership ConcernsCompaniesPresenting here the brief description of each type of organisation:oSole Proprietorship concerns:The sole proprietorship business is most common kind ofbusiness in UK. About 20percent of sole proprietors in UK are indulged in retailingbusiness, another 20 percent in construction business, 10 percent in finance and another10 percent in catering business (Iskanius, Page and Anbuudayasankar, 2010). The mainpurpose of sole proprietorship is that it helps the proprietor in quick decision making inaccording to the needs of customers. The proprietor has to bear all the risks and have allthe rights on the benefits earned by its business.oPartnership concerns:Partnership concern means when two or more people carry on asimilar business and agrees to share all the risks and rewards equally or in any proportion.The main purpose of a partnership is to share knowledge and ideas in such a way that acommon goal can be achieved (Nandi, 2010). All the rights and liabilities in a partnershipare written on a partnership deed prepared by the concern.1
oCompanies:The company is a body corporate having separate legal identity. In thepresent scenario British Airways is also a public limited company which is governed bythe laws in UK. Company can be further classified as limited or private limited company.Company is formed with shareholders. The main purpose to form a company is to carryon any particular business with a large sum of capital invested by its shareholders (Gani,2011).The British Airways is working with the following vision and mission to achieve itsorganisational objectives:Vision: The Company is running its business with the vision to become world's mostresponsible airlines and performing its functions with the help of principles developed to achieveits goals.Mission: The mission of the company is to serve its customers in the best possiblemanner so that the customers will be satisfied that they have been served with the service isworth paying (Nimwegen and et al., 2008).Long Term objectives:British Airways serves the customers in the best possible way because the customers arethe main source of profitability and for survival in the long run.They offer the best services in each and every possible way to its customers.The company is working with another long term objective to provide their services in thebig cities to capture a big market.Short Term objectives:The British Airways is a privately owned airlines and willing to lead in this business inUK.The company in short run carry an objective to meet its customers’ requirements andimprove the margins through generating new revenue areas.1.2 Key Stakeholders of British AirwaysThe company must have the stakeholders which helps it in raising in the long run by theknowledge of different stakeholders. The stakeholders should have a good relationship withmanagement of the company. The company has many stakeholders but out of them 5stakeholders are very important and their contribution to the company is very prominent.The key stakeholders of British Airways are as follows:2
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