NESTLE Business Environment : Report

BUSINESS ENVIRONMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................2
1.1 Organisation's structures...................................................................................................2
1.2 Objectives of business organisations................................................................................3
1.3 Responsibilities of Nestle such as environmental and ethical..........................................5
TASK 2............................................................................................................................................6
2.1 Economic systems to allocate resources used by Nestle ...............................................6
2.2 Impact of fiscal and monetary policy on Nestle business activities.................................7
2.3 Impact of competition policy and other regulatory mechanism for Nestle.....................8
TASK 3............................................................................................................................................9
3.1 Different market structures...............................................................................................9
3.2 Way in which market forces can shape Nestle...............................................................10
3.3 Business and cultural environment to shape the behaviour of Nestle............................11
TASK 4..........................................................................................................................................12
4.1Significance of international trade ..................................................................................12
4.2 Impact of global factors on Nestle..................................................................................13
4.3 Impact of policies of the European union policies ........................................................14
CONCLUSION .............................................................................................................................15
REFERENCE.................................................................................................................................16

INTRODUCTION
Business environment means all the supportable and essential factors of any organisation.
All kinds of external and internal factors are included in the meaning of business environment.
The managing authority of any successful business organisation believes as part of external
factors, lots of effective healthy and safety rules influences the possibility of succession for the
organisation.
Lots of political issues, both of macro and microeconomic factors and technological
issues also treat as external factors of the organisation. It will be described the essentialities of
the social factors for the organisation which denotes to the sociological issues relates with the
existing social relationship which seems very beneficial for any business organisation. Another
side, as part of the internal issues organisational culture and the relationship between the
employees and the management, is included in the purpose of the business environment. Besides
that, the value of the offering job role to an individual employee, an effective fixed aims or
objectives also seem the internal issues of the business environment. Last but not the least, being
the effective part of internal factors of business environment the existing corporate culture in the
organisation also effects on the profits indirectly.
Being a senior manager of Nestle, the learner will explain the demands of various types
of consumers in the present day. The learner will discuss briefly that the company will be able to
maintain its reputation and profits only by satisfying its consumers. It will be described in this
assignment how the concept of the business environment seems importance to recognise the
raising threat and potential opportunities of the organisation.
Then, it will be explained in the age of globalisation in the competition market, how the
organisation will be able to stay ahead. Then the learner will elaborate the effective roles and
responsibilities of national environment in the purpose of the business operation. The learner will
analyse the behaviour of Nestle in its market environment. Lastly, the learner will explain in the
perspective of national business issues the importance of various types of global factors.
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Figure 1: Logo of Nestle
(Source: nestle.co.uk, 2016)
TASK 1
1.1 Organisation's structures
Based on the various purpose, there are three types of organisations that exist in the
society like, public, private, and voluntary sector organisations. In the opinion of Rosemann
(2015, p.105), in the views of operational, and organisation issues they display its varieties. In
this section, the learner will explain the features and operational pattern of the difference types of
organisation by focusing on its process how increase its profits level and how do they manage all
types of barriers to ensure its continuity of business.
Public sector organisation: In the opinion of Bryman (2015, p.45), the actual meaning
of public sector organisation denotes to those organisations which attach with the local or the
central government of the country. This type of organisation is owned and also controlled by the
respectable government of the country. The main aim of that organisation relates with the
providing lots of beneficial services to the public of the country. Those kinds of firm on which
various legal rules and regulations which are formulated by government are imposes and follows
are known as public sector companies. In this, all the power and ownership of the business
process is in hand of government. Further, key purpose of public companies is to provide higher
quality of products and services which helps in social welfare. For example: Tesco Plc,
Sainsbury Plc, National Health Services, Primark Plc etc.
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