Business and Business Environment in the Sports Industry: A Case Study of JD Sports

This report discusses the sub-sectors and different types of organizations in the sports industry, with a focus on JD Sports. It includes a fact-sheet of the company, an analysis of its internal departments, and their interrelationship with each other. The report also covers the legal structure, stakeholders analysis, and the impact of the changing business environment on performance measurement and management practices.

BUSINESS AND BUSINESS
ENVIRONMENT (SPORTS
COMPANY)

Table of Contents
PART 1............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Sub-sectors and different types of orfganizations in the sports industry.....................................3
Factsheet which is related with the details of the company.........................................................4
Analysis of the chosen businesses...............................................................................................6
CONCLUSION................................................................................................................................7
PART 2............................................................................................................................................8
REFERENCES................................................................................................................................9

PART 1
INTRODUCTION
Business environment refers to the sum total of all the internal and external factors which
have a major influence on the overall success of the business. Different aspects and functions of
the business environment have a major influence on the overall operational capabilities of
organizations as they are highly effected with the changes which are made in these processes
significantly (Betti and Sarens, 2020). The collaboration of these different activities and
procedures leads towards the enhancement of the opportunities which are available for the
companies to carry out their operations in the business.
The current report is based on JD Sports which is a successful sports organization in the
competitive market of UK providing a variety of equipments and goods & services to the
customers. This report is explaining the different types of organizations in the sports industry, a
fact-sheet of the selected sub-sector and a brief analysis of the different internal departments and
their interrelationship with each other.
MAIN BODY
Sub-sectors and different types of orfganizations in the sports industry
There are different sectors which play an integral role in the development of the overall
industry which is considered as crucial for the success of the business. These sectors may include
the organizations which are segmented into public, private and voluntary having a unique role in
the business environment. Their details are as follows:
Private company
The private companies have a significant role to play in the business environment of UK
as they are easy accessible and provides different sports goods and services to the population. A
premium experience is given by these organizations to the consumers by developing a better
experience for them at their stores. These sports organizations may fall into categories like sports
retailers, gyms and manufacturers (Contractor and et.al., 2020). These are certain businesses
which fall in the private sector as they operate at a comparatively lower scale and have a major
connection with the people. The sporting industry of UK is developing with the help of many
private companies in the business environment as they have a signifiant contribution in the
development of the economic conditions of the company.

Public company
These organizations are large retailers which have a significant market share in the
industry and work in a highly competitive business environment. They are larger in comparison
with the private businesses having a significant role in the overall development in the industry.
JD sports is a public ltd. Company which is consistently performing in the international business
environment with the help of its large market share in the industry. This company is giving tough
competition to the outside companies with the help of their strong association with the suppliers
and buyers which operates in the industry.
Voluntary company
The voluntary companies are understood as important part of the society as they
undertake organizational practices which are significant for the overall development of the
community. The loyal;y clubs and separate teams have a major determination towards generating
awareness about the benefits of health and management for individuals. Effective campaigns and
programmes are organized by these associations which are fruitful fort the people to improve
their interest in sporting activities.
These varied sectors are considered as crucial in the overall development of the
international business environment which is significant for the sporting industry to grow
(Gaganis, Pasiouras and Voulgari, 2019). Several changes have been experienced in the market
due to development in the business activities of these organizations that has a major influence on
the profitability of the industry as a whole. Due to these aspects, businesses are able to grow and
achieve better success in the competitive industry successfully.
Factsheet which is related with the details of the company
FACTSHEET
Background
JD sports was established in 1981 by John Wardle and David Makin. The organization is a
popular retailer in the sports industry of UK which has a significant market share in the
business environment. The company is operating from a long period in the UK and it has
developed a special trust among the customers regarding the quality and durability of their
products and services.

Products and services
Sports fashion and equipment products are provided by this organization to its consumers at
comparatively lower prices than the established brands in the industry. This company is
beneficial for increasing the overall business opportunities of the company to grow and achieve
better success in the industry. Gym accessories, in-store branded products and several other
services are provided by the organization which are crucial for the development of the business.
Size and scope
JD sports is considered as a large retailer in the market of UK which has a major contribution in
the overall development of the sports industry in the business environment. This company have
different brands associated with them such as Scotts, JD, Tessuti etc. which are popular
organizations in the industry (Möller, Nenonen and Storbacka, 2020). The company further has
a scope to acquire a larger internal market due to a positive brand image among the customers
and regular customers which are associated with the brand.
Vision, mission and objectives
Vision
JD sports has a clear vision of becoming the most trustable sports fashion brand in the world by
providing quality products and services to the customers at reasonable prices. The company is
successfully moving towards their vision and has acquired a significant competitive advantage
in the sports industry.
Mission
The mission of this organization is to expand into maximum international market for increasing
its popularity and generating better interest among the customers. The company has a clear
mission to increase its market share and gain better advantage in the industry.
Objectives
 To develop a strong connect with the customers by providing them with a sense of
reliability with the sports brand.
 To set-up a variety of products ans services for increasing the interest of the customers

towards the brand.
 To develop the e-commerce platforms of the business successfully for providing a better
consumer experience to the customers for resolving their issues and concerns
successfully.
 To modernize the physical retail stores and increase the business capacity of the
organization with the help of different activities.
 To maximize the reach of JD sports by using different digital platforms which are
effective for increasing the overall success of the business in the industry.
Legal Structure
JD sports is a public limited company which operates under the UK Company Law. This is a
limited liability company which provides shares to common public. This organization acts as a
separate legal entity in the UK business environment with a unique name and seal than its
owners. JD sports is listed on the London Stock Exchange providing an opportunity to the local
population for investing in their company.
Stakeholders analysis
The main stakeholders of the organization are its owners, Board of directors, customers,
suppliers, employees etc. which have a major contribution in the decision-making process of the
business. These stakeholders may have a crucial influence on the way business carry out their
operations in the business environment.
Analysis of the chosen businesses
There are different business functions and structures which work collaboratively towards the
overall success and development of the business in the sports industry. This interrelationship
between these different areas create better opportunities for the company to grow and achieve
success in the industry. With the help of these aspects, the businesses are able to grow and
achieve better commitment in the business environment which is expected to be crucial for the
company to gain advantage. JD Sports manages its production, human resource, operations,

finance, marketing and other business functions effectively in order to produce better results in
the industry to grow and achieve high-growth in the industry.
Effective communication have been established by the business between these functions
to improve the overall performance of the company successfully. The employees in these
departments of the JD sports are able to coordinate between each other and grow a significant
market share which is necessary for the company to enhance their success in the industry
(Nudurupati, Garengo and Bititci, 2021). With the help of different changes in the business
environment of the company their have been several aspects which are considered as crucial for
the businesses to grow.
In the context of JD sports it can be stated that the multichannel strategy which serves
competitive advantage in the crisis. The report reflects over the aspects of increased sales
directing business towards profitability that would have been expected in years due to
inconvenience occurred as per restrictions. The limitations for conglomerate can observed in the
terms when financial planning is improper. Whereas low amount of sales also creates negative
impact over sales of business. In present scenario, technological investments of JD sports is not
at the accurate position aligning to their vision and it is suggested for company to have such type
of technology in their places to improve the better quality of outcomes.
CONCLUSION
From the above text it has been identified that the interrelation of department assist to
fulfil the positive measures which serves to gain better advantage in industry. The shares of the
corporate are highly in demand as following multichannel strategy has favoured business with
several opportunities. Internal department of the company such as sales and marketing forms out
the effective communications with one another (Ślusarczyk and UL HAQUE 2019). However,
each and every department have their own role and responsibilities who work collaboratively
with each other to accomplish the desired business goal. JD sports sales and marking
departments covers the measures of financial analysis that depicts the overall performance of the
company in respective industry. Furthermore, formulating technological innovations are
significant concern for organization to enhance their profitability which enable them to gain
competitive advantage in the sports industry.

It has also been analysed about the public, private and voluntary sector organization in
sports industry. Moreover, it consists with fact sheet that shows brief explanation about JD
sports. Apart from this, a brief analysis has been undertaken on the interrelationship of the
departments which is beneficial for increasing the understanding of these aspects. These factors
have been important for the overall development and enhancement of the business processes.
PART 2
To be covered in PPT

REFERENCES
Books and journals
Betti, N. and Sarens, G., 2020. Understanding the internal audit function in a digitalised business
environment. Journal of Accounting & Organizational Change.
Contractor, F.J. and et.al., 2020. How do country regulations and business environment impact
foreign direct investment (FDI) inflows?. International Business Review. 29(2).
p.101640.
Gaganis, C., Pasiouras, F. and Voulgari, F., 2019. Culture, business environment and SMEs'
profitability: Evidence from European Countries. Economic Modelling. 78. pp.275-292.
Möller, K., Nenonen, S. and Storbacka, K., 2020. Networks, ecosystems, fields, market systems?
Making sense of the business environment. Industrial Marketing Management. 90.
pp.380-399.
Nudurupati, S.S., Garengo, P. and Bititci, U.S., 2021. Impact of the changing business
environment on performance measurement and management practices. International
Journal of Production Economics. 232. p.107942.
Ślusarczyk, B. and UL HAQUE, A., 2019. Public services for business environment: Challenges
for implementing Industry 4.0 in Polish and Canadian logistic
enterprises. Administration & Public Management Review, (33).