Business Environment: Summary of Solutions and Macroeconomics Factors Affecting Coles Supermarket

Running head: BUSINESS ENVIRONMENT
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Business environment

BUSINESS ENVIRONMENT 2
Table of Contents
Introduction.................................................................................................................................................3
Summary of solutions to part A...................................................................................................................3
Macroeconomics affecting the business and the social economic factors....................................................3
Challenges/ problem the business could face due to Macroeconomics factors............................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................8

BUSINESS ENVIRONMENT 3
Introduction
This report presents the summary of solutions to part A. It also discusses the macroeconomics
affecting the business and the social economic factors. This report also explains the challenges/
problem the business could face due to Macroeconomics factors.
Summary of solutions to part A
From the Part A, it can be summarized that environment scan is the procedure in which member
of company assesses different external trends, threats, and opportunities that have an impact on
the business decision directly as well as indirectly. It is analyzed that PESTLE analysis can be
used by Cole’s supermarket to assess the external environment condition. It can be also
summarized that Coles supermarket should more emphasize on advancement in technology in
order to attain their goal with the purpose of an effective strategy (Grimmer, 2017).
It is also analyzed that a company should use effective social media marketing as well as
internet marketing to make the larger consumer segment. It is also evaluated that different
opportunities are existed in the state liquor market, finance sector as well as the insurance sector.
It is also determined that cloud infrastructure can be implemented successfully as it will aid to
save the costs. It is also summarized that greater control over the supply chain aid to increase the
profit at the multiple levels. It is also evaluated that sponsorship and franchising will aid the
corporation to boost their business in the competitive economy (Knox, 2015).
Macroeconomics affecting the business and the social economic factors
Economic factor
The existing trend in the climate of the economy has resulted in declining the consumer
purchasing power. Due to this, several flexible goods are adversely affected. Consumers are
moving towards the private labels good in order to save their costs. Australian economic climate