This article provides a PESTLE analysis of Zodiac Maritime Agencies Ltd, examining the political, economical, social, technological, legal, and environmental factors affecting the company. It discusses the opportunities and threats faced by the company in the UK maritime industry.
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 CONCLUSION................................................................................................................................4 References:.......................................................................................................................................5
INTRODUCTION PESTLE model is referred as the composition utilized for scanning and analysing the exterior environment of an organization or a country. It consists political, economical, social, technological, legal and environmental factors (PESTLE Analysis, 2020). Zodiac Maritime Agencies Ltd is the international maritime management firm. It was established in 1976 in UK. It largely deals with the shipping services and owning large ships for deliveries globally. The following thoughts are based on the PESTLE exploration of Zodiac Maritime Agencies Ltd. MAIN BODY Political Factors This element targets at the political process, development and policies. In context of Zodiac Maritime Agencies Ltd, there is the participating nature of the firm in the process of politics which leads to the policy issues. Moreover, political developments are resulting in uncertainty in economy. This can be the threat for the firm to grow in such a sector in UK (Christodoulou and Cullinane, 2019). 1
Economical Factors This factor aims at the currency rates and macroeconomic factors related to the industry. In context ofZodiac Maritime Agencies Ltd, there are unfavourable factors related to the macroeconomic in terms of this industry. Moreover, fluctuation in the currency rates affect the industry. This can be the risk for the company to develop in UK. Social Factors This element targets at the customer trends of shopping that are mostly E commerce fashion. In context ofZodiac Maritime Agencies Ltd, there is a growth of online shopping among the people which leads to the deliveries across the nation also. This can be an opportunity 2
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for the firm to grow in this industry in UK where social factors are positively affecting the firm (Düerkop and Huth, 2017). Technological Factors This factor aims at the data analytics and supply chain management in an organisation. In context of Zodiac Maritime Agencies Ltd, company needs to manage large amount of data using analytics which comforts the better supply chain management. It is growing in the industry. This can be an opportunity for the firm to adopt advanced technology for proper and efficient management for the transport of goods and it's data management. Legal Factors This factor aims at the laws defining in the country related to the industry. In context of Zodiac Maritime Agencies Ltd, there is an engagement in lawsuit associated with class action thing. Legalities are strict in UK specially in maritime industry. This can be the hazard for the company to progress in such a legal atmosphere (Manh Cuong and Hung, 2020). 3
Environmental Factors This element targets at the welfare of an environment by using those materials in business that must not harm the environment in any way. In context to Zodiac Maritime Agencies Ltd, investment in updated technologies in transport can bring sustainability in an environment which can benefit the firm. This can be an opportunity for an organisation to grow in these favourable environmental factors (Ofosu-Boateng and Jiping, 2020). CONCLUSION It is concluded that PESTLE analysis of Zodiac Maritime Agencies Ltd has equal number of opportunities and threat factors affecting it. It is detected that political, economical and legal elements are on the side of risks and the rest three elements are providing prospects to the company for improved growth and expansion. Hence, if the firm targets more on opportunist factors then the company can be able to overwhelmed the risks also which are related to the PESTLE model of UK. 4
References: Books and Journals: Christodoulou, A. and Cullinane, K., 2019. Identifying the Main Opportunities and Challenges from the Implementation of a Port Energy Management System: A SWOT/PESTLE Analysis.Sustainability.11(21). p.6046. Düerkop, S. and Huth, M., 2017. Transportation under Threat–A PESTLE Analysis for Critical Logistical Infrastructures.ICTA2017, p.14. Manh Cuong, N. and Hung, P.V., 2020. Sea navigation-based Thai Canal implication: an analysis of its effect on the Vietnamese maritime industry.Australian Journal of Maritime & Ocean Affairs, pp.1-12. Ofosu-Boateng, C.N.R.L. and Jiping, Z., 2020. A Pestle Analysis of Maritime Piracy and MaritimeSecurityintheGulfofGuinea.AdvancesinSocialSciencesResearch Journal.7(1). pp.472-482. Online: PESTLE Analysis. 2020. Available through <https://www.groupmap.com/map-templates/pestle- analysis/>./ 5