Global Business Environment: SWOT Analysis of Zodiac Maritime

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis of Zodiac Maritime..........................................................................................3
Analysis of operational impact on company...............................................................................4
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The Global business environment is fluctuating very much, it refers to the international
environment affecting the operating and subsidiaries countries. With increased globalisation the
international business has taken the speed. The business organisation in order to increase their
operations are extending there roots globally (Berger and Brem, 2016). The organisations needs
to be aware of all the international regulations and host country factors which can affect the
business operations. The proper understanding of external environment helps in smooth
functioning of the business. For gaining proper insight on this the company needs to take firstly
the internal analysis in comparison to know the opportunities lying in external environment. The
aim of this report is to highlight the factors which are affecting the shipping industry. The
company chosen for this report is Zodiac Maritime Agencies is an ship management company,
headquarter is in London with subsidiaries operating in Tokyo, India. To know the internal
picture, the SWOT analysis is used and its impact on functional department is highlighted in
order to know the growth opportunities for the Zodiac Maritime Agencies.
MAIN BODY
SWOT Analysis of Zodiac Maritime.
The SWOT analysis is a strategic tool which helps in analysing the internal position of
company (Cohen, 2018). This analysis helps in determining the strength and weakness internally
in relation the opportunities and threats existing in the external environment. The Swot analysis
of Zodiac maritime is as follows;
Strength
 Zodiac Maritime have the huge global
network with its headquarter in London
and subsidiaries operating in various
countries such as Tokyo, Mumbai.
 The company have specialised
technical and operational capability by
employing specialised carriers, ships
and tankers according to different
products.
Weakness
 The company is having the low
maintenance on its digital presence.
The Zodiac website is not effectively
designed and lacks to attract the clients.
 The availability of low cost airlines and
roadways facility Zodiac is presented
with great challenge in attracting the
clients. Which results in financial
burden and sustainability challenge in