Unit 1 Business & the Business Environment

This report discusses the types of companies, including public, private, and voluntary, and their objectives. It also covers the organizational structure of companies, such as functional, divisional, flatarchy, and matrix structure. The interrelationship between various departments, such as finance and marketing, is also discussed. Additionally, the report provides a SWOT and PESTLE analysis of the Admiral Company.

UNIT-1 BUSINESS AND
THE BUSIENSS
ENVIRONMENT

Table of Contents
INTRODUCTION......................................................................................................................3
REFERENCES...........................................................................................................................1

INTRODUCTION
Business environment is the collection of all the internal and external elements that
includes employees, customers, suppliers, clients, competitors , regulations of government .
Market trends, innovation in technology etc. The factors that are present in the business
environment affects the functioning of the company (Brkljač, and Sudarević, 2018). Internal
factors are present within the organizational and affects the internal operations of the
company and external factors are present outside the organization and are beyond the control
of the company. Business environment enable the company to analyse the strategies and
actions of the competitors and create strategies accordingly. The present report reflects the
various types of companies such as public , private and voluntary, the products and services
they offer, size and scope of the company and its legal structure (Andreeva, and et.al, 2018).
Along with this the report will also cover the analysis of the Admiral company that is
engaged in the designing of the sports footwear, equipments and services, positive and
negative impact of macro environment and strengths and weaknesses of the specific business
and also its interrelationship with the macro external factors on the company.
Part-A
MAIN BODY
PART-1
Unit-1 Business and Business Environment
Introduction to sub-sectors and different types of
organization
Public company: A public company is a corporation and involves
the not - for - profit government that provides services to the
public. Public companies are involved in trading publicly
within an open market (Katmon, and Farooque, 2020). The
market share of the public company is 3.91 trillion British
pounds.
Private company: The private company is company having
limited liability shares and includes for profit organizations that is
owned by the private individual and also by the government. They
sell their shares freely on the stock exchange. The company is
appointed by two directors and a company secretary. The market
size of the public company in UK is 5.6 million.
Voluntary company: These types of companies are incorporated
with the motive to serve the society and not for profit. The
activities undertaken by the company is not for earning profit. The
market size is $49.4 billion.
Selected sub-sector organization
Public company: A public limited company is a corporation where the
membership of ownership is open to the public and is of welfare
of the public. The ownership of the public company is distributed
among the public shareholder through trading of shares on stock
exchange. The public sector company is the government owned
bodies that deliver services including military and police services.
The selected public limited company of UK is Nike.
Nike is an American Multinational
company and well-established company
which mainly deals in the marketing and
sales of footwear, apparel, equipment,
accessories and services. The company
has expanded its business in various
countries by providing services
according to the demand of the products
in the market.
Vision:
The vision of Nike is not to limit its strategies but make modifications ensuring to provide customers with
better products and services. The company is people oriented whose target is to leave a positive impact on the
customers and focuses on expanding its human potential by providing products to their primary customers and
the athletes the best sportswear and equipment’s.
Mission:
The mission of Nike is to expand the human potential by making innovation and giving customers the best
products.
Business Objectives of Nike:
The business objectives of Nike is:
To improve and enhance the position of the
company and recognize as the bets athletic
Brand in UK.
To manufacture the superior quality products by
maintaining the integrity of the international
brands and also make innovations in some areas
of product design.
Private company: The private company is
incorporated with the motive of earning profit
and are owned by the government and also by
private bodies that includes the individual or
group of persons.
The private companies considered as integral
part in the growth of the economy that is
owned by group of persons with the motive
of earning profit (Lam, 2019). It helps in the
development of the country by widening the
GDP of the country.

The selected private company is Scimitar sports UK is
a British private company which is a leading custom
sportswear. It is a manufacturer of UK and developer of
100% recycled fabric. The company operates in two
retail brands sportswear and funky sportswear.
Vision:
The vision of Scimitar Company is to create affordable
and quality sportswear in order to become one of UK's
custom sportswear manufacture.
Mission:
The mission of the company is to expand its market
share by making more customized sportswear in order
to fulfil the requirements of the customers.
Business Objectives of Scimitar sports
The business objectives of Scimitar
company:
The purpose of the company is to ensure
that customers should be provided with
the product of their choice by
manufacturing according to their
requirements.
To manufacture the products which by
keeping in mind the preservation of the
environment.
Legal structure of Scimitar
company: Being a private company in
UK, the company has diversified their
geographical area and also focused on
making their products through
recycling of the fabric and focus on
preserving the environment.
Voluntary company: The voluntary company carries out social activities and are not for profit
motive and are non-governmental in nature. It is a combination of various organization with the sole
objective is for the welfare for the society and for the profit motive. As a result, it focuses on social
welfare and development of society (Webster, 2021).
The selected organization is Cancer research UK with the motive of rendering social services by
conducting various research and campaigns for the prevention of the cancer. Being a voluntary
organization it focuses on spreading awareness in the society
Vision:
The vision of Cancer Research UK is to world leader in the
development of various ways in order to monitor and cure cancer.
Mission:
The mission of the organization is to reduce and eliminate the
death caused due to cancer through various treatment and research
and by spreading awareness among people to fight cancer.
Business objectives of Cancer Research UK:
Its main purpose is to reduce the number of deaths that is caused from
cancer.
Its aim is to become world leading independent cancer research
organization that conducts research that focuses on prevention and
treatment of the disease.
Legal structure of cancer Research UK:
The company has mainly focused on fighting in the preserving
the cancer by taking the help of the hospital staff and social
activists to strengthen their infrastructure. The purpose is
achieved through various training programs.
Being a non-profit organization, stakeholder include the
community, donators and suppliers. The individual who donate
and raise money through charity Influence the organization.

Organizational structure of the Admiral Sportswear
company
Organizational structure of the company outlines the activities that are
directed in order to meet the objectives of the company. It defines the
roles and responsibilities of the employees working in the company. The
organizational structure of the company is centralized and decentralized
(Barbosa, and et.al, 2021). The key components of organizational
structure include rules, roles and responsibilities and how the
information flows at all the levels of the company. The organizational
structure of the company can be functional, divisional, flatarchy and
matrix structure
Organizational structure of the Admiral Sportswear company
Organizational structure of the company outlines the activities
that are directed in order to meet the objectives of the company. It defines
the roles and responsibilities of the employees working in the company.
The organizational structure of the company is centralized and
decentralized (Barbosa, and et.al, 2021). The key components of
organizational structure include rules, roles and responsibilities and how
the information flows at all the levels of the company. The organizational
structure of the company can be functional, divisional, flatarchy and
matrix structure.
Functional structure:
In these types of organizational structure the company is divided into
specialized groups having different roles and duties. It is also known as
bureaucratic structure and is generally found in small and medium-sized
industries. The benefits of having functional stricture is that employees are
grouped together according to their capabilities and also enhance team work
in the company.
Divisional structure: In this various teams work alongside in
order to attain common goals and each division has its
executive manager who operates and control the allocation of
resources (Bello-Pintado, and Bianchi, 2018). The benefits of
this organizational structure is that it focuses on providing good
services and more centralized leadership
Flatarchy structure: The company using this structure ha only one
manager which is between the executive and all the employees. It is more
used by small companies which have less number of employees (Wahyuni,
and Triatmanto, 2020). The advantages of this structure is that it is cost-
efficient. Better flow of communication and fast decision-making for the
achievement of the objectives of the company.
Matrix structure: In this type of structure the teams have to report to their
respective managers and is the combination of various organizational
structure(Modenov, and Vlasov, 2018). With this structure the employee
can increase their skill. It helps to maintain flexible workplace environment.The Admiral Sportswear company UK follows the flat organizational
structure where there is no management that there is one manager between
the executive and all the employees. It is also called Flatarchy
organizational structure. The company uses this organizational structure as
it is cost-efficient and also enhances communication at all the levels of
management. By applying this structure, it helps to increase the morale of
the employees and also helps in taking quick decisions.

CONCLUSION
From the above report it can be concluded that it is important for the organization to
make modifications in its plans and strategies which can affect the functioning of the
company. The introduction to public, private and voluntary is discussed in the report which
has their own purpose and objective. The organizational structure of the company is
discussed which is flat organizational structure that outlines the activities of the business.
The interrelationship between various departments such as finance and marketing is also
discussed.
The second part summarize the Swot analysis and Pestle analysis of the Admiral Company
UK that focused on the macro and micro factors that affects the functioning of the business.
PART-2
Interrelationship between various departments
There are various departments working within the
organizational in order to effectively operate the functions and also
to meet the objectives of the company. Various departments such as
finance, marketing and HR departments that coordinate with each
other in order to function effectively and achieve the goals of the
company. The finance department is mainly concerned with securing
the financial resources of the company and allocating the resources
for effective management of the company (Kуslenko, and et.al,
2019) . It focuses on budgeting and providing the funds to various
functions of the company such as operations and marketing. The
department is responsible for providing material and funds in order
to operate the business activities effectively..
Finance department id required to perform critical task for the success
of the company such as managing the cash flow and asset management
etc. It coordinates with all the department as without the management
of funds the company cannot carry put its activities to meet the
objectives of the company.
On the other hand, the function of marketing is to promote the
products and services offered by the organization to their customers
ensuring that the services reach to every customer. The function of
marketing is to first understand the needs and requirements of the
customers and ensure that the company fulfils and meets the customer
needs. The major function of marketing is to come up with new
strategies and plans which benefits the company and also fulfils the
requirement of the customers.
Critical analysis
The company follows the flat organizational structure where the
company has one manager in between the executives and employees.
The company uses this structure as it is cost-efficient and helps in
enhancing the good flow of communication all the levels of
management. If there is free flow of communication at all the levels
of te departments will help in taking quick decisions in order to meet
the objectives of the organization (Andersson, and et.al, 2019.) .
There should be coordination among all the department in order to
meet the goals and objectives of the company. It is very necessary that
the there should be open communication for effective functioning of
the business. On the contrary, company's having flat organizational
structure results in conflicts among the employees and leads to
confusion among managers and employees.
ReferencesBrkljač, M. and Sudarević, T., 2018. SHARING ECONOMY AND „INDUSTRY 4.0 “AS THE BUSINESS ENVIRONMENT OF
MILLENNIAL GENERATION A MARKETING PERSPECTIVE. Annals of DAAAM & Proceedings.29.
Andreeva, and et.al, 2018. Digital economy: new business opportunities. Экономика и бизнес: теория и практика. (4). pp.19-21.
Katmon, N. and Farooque, O.A., 2020. Board independence and disclosure quality of the UK Investor Relation Magazine Award winning
public firms: a matched-pair analysis. International Journal of Corporate Governance.11(2). pp.152-201.
Lam, P.T., 2019. Public–Private Partnerships for Fire, Police, and Ambulance Services. In Public Private Partnerships (pp. 153-165). Springer,
Cham.
Webster, I., 2021. The decline of companies and voluntary organisations as infrastructure providers in nineteenth-century England. Business
History, pp.1-19.
Barbosa, and et.al, 2021. The Informal in the formal of organizations: The organizational structure in sociological analysis. Science
Insights.36(4). pp.260-264.
Bello-Pintado, A. and Bianchi, C., 2018. Educational diversity, organizational structure and innovation performance: Evidence from
Uruguayan industry. Estudios de economía .45(2).

PART-B
Enclosed in ppt

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