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Business Environment - Virgin Atlantic

   

Added on  2020-10-22

10 Pages2808 Words120 Views
Political Science
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Virgin Atlantic
Business Environment - Virgin Atlantic_1

Table of ContentsINTRODUCTION...........................................................................................................................1PART A...........................................................................................................................................1Introduction..................................................................................................................................1Strategic context..........................................................................................................................1Business organization..................................................................................................................2Environmental analysis................................................................................................................2CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................7
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INTRODUCTION Every business operates in macro and micro environment. The micro in known asinternal whereas macro is called external. The factors of both impacts on business operation to agreat extent. Thus, they have to analyse it for developing goals and objectives. Besides this, eachorganisation has mission, vision, corporate strategy, etc. To achieve this, several strategies aredeveloped according to level in organisation. This report will discuss company mission,objectives, etc. and types of strategies. Also, it will analyse internal and external factors and howit affects business strategies. For present report organisation selected is Virgin Atlantic. Itbelongs to airline industry and operates globally. PART AIntroduction Business requires strategies to attain their goals and objectives. Strategies provide aframework through which both long and short term goals can be achieved (Camisón and Forés,2015). It contains several methods and procedures, activities and many other things related tooperation and functions of business. It is a blueprint of overall implementation and evaluation ofstrategies. It also includes resources and timescale of doing activities and through differentapproachesStrategic context It is very important to develop a strategy in order to attain goal. It provides a systematicway of performing activities. Strategies are developed for a time interval. There are certain levelsof strategies which is as follows :-Corporate – This is first level strategy which is formed for a specific department with long termplan. It is a large scale strategy that defines value adding, portfolio issues, etc. it is developed foroverall products and services provided by Virgin Atlantic. It gives direction to mission andvision. Business – This is second level that is formed for different markets and products. Generally, it isdeveloped to support corporate strategy (Wang, Gray and Meister, 2014). Moreover, there aresub sets in this as well. They are low cost, focus, etc. it is directed towards attaining long termgoals and objectives. Functional – It is low level formed to attain business strategy. They are basically implementedat operational divisions and is related to specific function like finance, HR, operations, etc. they1
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