Marketing Plan for Virgin Atlantic Airline

MARKETING ESSETIAL

Table of Contents
INTRODUCTION.....................................................................................................................................2
LO 2............................................................................................................................................................2
P3- Comparing ways in which varied companies apply marketing mix to achieve business objectives. .2
LO 3............................................................................................................................................................7
P4- Producing a basis marketing plan for Virgin Atlantic Airline...........................................................7
CONCLUSION........................................................................................................................................12
REFERENCES........................................................................................................................................13

INTRODUCTION
Marketing is defined as one of those strategic actions that a company through their
marketers conduct into practical manner, which enable them to achieve set goals and objectives
and allow to obtain desire outcomes. It conducted in varied manner such as process, which
encompasses key stages, from planning to implementing. As the main function or operation,
marketing help a firm to experience increase sales and profitability. It contributes to grow
businesses even better and strengthen in term of reaching at global level, which is quite
impossible to reach for every organization. The current assignment will be based on Virgin
Atlantic Airline, which falls under the category of top British airlines in the UK. The study will
explain comparison based on marketing mix implication by two companies in order to achieve
strategic aims of ventures. Furthermore, the report will justify a basic marketing plan in the
context of chosen company.
LO 2
P3- Comparing ways in which varied companies apply marketing mix to achieve business
objectives
Marketing mix, is the best strategic framework that has been utilized and applied in the
context of many organizations systematically, in order to achieve their mission, vision and aims
by applying each element encompasses in this model (Syapsan, 2019). Here, this concept utilizes
to make a comparison on the basis of their 7 components used by Virgin Atlantic Airline and
British Airways.
7ps Virgin Atlantic Airline British Airways
Product Just like other aviation organizations,
this company also take initiative to
achieve their business objectives, for
which it offers unique service to
passengers in term of putting an
onboard bar (Virgin Atlantic
Marketing Mix, 2020). It helps to
provide unexpected travel experience
While, this company take action to
provide excellent services and
goods in term of choosing strategy
to offer beds, extra space,
entertainment and main meal
courses service to passenger, which
help to achieve its business aim, but
not in effective manner because

to each passenger as they get a
massage, nail check and top quality
drinks as well as food item according
to choice and demand that in
unbeatable and highly valuable. It is
such a unique way to satisfy
passengers and retain them with
brand, which in return increase its
profitability.
these are the most common things
that each airline may offer. It
attempts to differentiated its
venture into short and long haul
(Al-gharaibah, 2020). As a strategy,
firm take action to offer luxurious
and sophisticated services as well
with betterment of travel extent.
Price The best strategy that a company may
adopt to reach at desire outcomes in
term of achieving aims, they may
choose relevant and beneficial pricing
tactic (Graf-Vlachy, 2021). Virgin
Atlantic Airline do so, in form of
using comparative pricing strategy
which outcomes that its goods being
prices less than other airlines like
British Airways. It runs varied
influential marketing adverts with one
of its attractive message that price is
no element as more than customers
service is of a high standard. By
utilizing current tactic, firm retain
those passengers that prefer to buy
luxury services, while travel.
On the other hand, British Airways
focus on making travel affordable
for everyone, in term of selecting
low pricing strategy that allow a
passenger to afford flight tickets
and reach at their desire destination.
It offers economy, premium
economy and business class tickets,
which prices vary as per to
locations or destinations. When
individual person take decision to
book tickets earlier, organization
may offer much more affordability
to each of them. It offers discounts
to retain existing and new
passengers, which in return
increase its customer base.
Place In order to increase its profitability
and enhance passengers satisfactory
level, firm take initiative to fly at 29
destinations. It successfully operates
from three locations in the UK namely
In term of distribution or place
tactic, British Airways chose to
serve more than 400 destinations
where its competitors may not
reach, with a fleet of 273 aircraft, in