Business Essential: Introduction, Objectives, PESTLE Analysis, Launching an Event, Marketing Mix

Business essential
introduction

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Business idea and justification of the business...........................................................................3
Objectives of the business...........................................................................................................4
TASK 2............................................................................................................................................5
PESTLE analysis.........................................................................................................................5
TASK 3............................................................................................................................................6
Launching an event.....................................................................................................................6
Produce a budget.........................................................................................................................7
TASK 4............................................................................................................................................8
Marketing mix.............................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES...............................................................................................................................11

INTRODUCTION
Business is an occupation and an activity of purchasing and selling products and services.
This study will cover and shows about some factors that impacts on the functioning of business
and also impacts on its decision making process (Hennig-Thurau and Houston, 2019). Marketing
mix and 4P's of marketing also helps a businessman in introducing their products to customers.
This report will show the importance of an event for launching products that also helps
businessman in showing features of products to customers. The main aim of this report is to
develop a unique business idea.
TASK 1
Part A
Business idea and justification of the business
For the students of Royal agricultural university and for their facilities the business idea
is created that business will provide services through both online and high streets. The services
which the business wants to provide are stationary and healthy and fast food for all the students
of university. The main aim of creating and developing this idea is to save students time and also
provide them facilities as they can order online for urgent requirements related food and
stationary (Liu and et.al., 2018). There are many restaurants and stationary in that particular area
that provides food and stationary but the business will provide all the services at affordable price
and it will provide all the services for 24 hours.
Sometimes students face problems related food materials and stationary so it will provide
both services at its store near this university. Location of this business is in Cirencester, UK.
There are some competitors of the business which also provides these facilities such as:
Stationary shops Restaurants near universities
There are some stationary shops which
provides printing, stationery and pens for
official work and education. The best and
popular stationary which creates competition
for the business is GH Knight stationery and
print that is located in 1 Silver St, Cirencester
GL72Bj, United Kingdom. This also creates
Miller and Carter restaurants is vegetarian
friendly restaurant that has total 1784
restaurants and Pubs in this industry. Location
of these restaurants is Olympus park space
business centre, Gloucester GL2 4NF ,
England. It also creates competition for the
business. It is a competitor for stationery and

competition for the business as it is famous and
provides all types of stationery to students
food material business as it also provides a
healthy food to all students of university.
Part B
Objectives of the business
To facilitate students of university with good quality food available 24/7 is the main
objective of the business. The main aim of this business is to delight their students and customers
by providing outstanding services at given time that can create an excellent value of products and
services knowledge at affordable price. For stationery this business have everything which
students requires.
To make it easy and beneficial for all the students of university in order to find copies of
older books and guides that can help them in further process and study.
To provides various facilities like this business copies and prints in black & white and
also in colourful, laminate, scan documents and also provide fax services. This becomes very
easy for students as they do not have to go at any another shop and place which consume their
times. The main speciality of this business is it provides online facilities also. Through this
facility students can order their products which they require that also save their cost and time. It
becomes easier for students and customers to get all the services at university. It makes their life
easy and beneficial by providing and supplying all the items and services under one roof
(Quinlan and et.al., 2019). It also provides food materials to student through online and store. It
provides healthy food to students at affordable prices.
Type of ownership
Type of its business is partnership because it is not possible for an individual to handle
shop and deliver products and services online all alone. For providing services online and at store
it is required to have 2 or more than 2 partners. This business is general type of partnership in
which all the partners are equally responsible for all the management activities. The main benefit
of having this type of structures and ownership is all the partners are liable for risks and divide
risks according to their investment. It becomes easy for the partners. There are some features of
this ownership as it requires to be created by agreement that has the proof of existence. All the
partners are liable and responsible for any legal actions.
There are some advantages that shows the importance of partnership such as: