Essentials of Business and Marketing Research

This project report explores the concept of 'Massage at home' as a new business idea that aims to provide quality services to customers by offering massage facilities at their homes. The report highlights the importance of understanding customer needs, marketing strategies, and effective business planning in achieving customer satisfaction. It also emphasizes the need for businesses to create a suitable strategy and plan to deliver high-quality services to meet customer expectations.

BUSINESS
ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Part A...............................................................................................................................................1
Business idea ..............................................................................................................................1
Justification ................................................................................................................................1
Competitors ................................................................................................................................1
PART B............................................................................................................................................1
Form of ownership suitable to this business...............................................................................2
TASK 2............................................................................................................................................2
Pestle Analysis............................................................................................................................2
TASK 3............................................................................................................................................4
PART A...........................................................................................................................................4
PART B............................................................................................................................................5
Preparation of decorous budget planning ...................................................................................5
TASK 4............................................................................................................................................6
Marketing objectives...................................................................................................................6
Target market..............................................................................................................................6
Marketing mix.............................................................................................................................7
..........................................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business refers to the action of creating as well as selling products or services by
entrepreneurs whose main aim is to gain large amount of revenues. At the same time, one of their
motto is to satisfy the customers by full – filling the requirements & needs of them. For running
the business efficaciously, various commodities are needed like funds, work – forces, different
machineries, raw materials, administration, supervisions and many more things (Gray, 2012).
Such things are considered as primary necessity of an enterprise and are known as business
essentials. The current report is divided into sections in order to discuss several vital factors
which is required to be analysed at the time of setting up of a newer corporation at market
location. Hence, this project is completely designed on the basis of generating an idea of opening
a new business that is “Massage at home”. To determine the effects of extraneous elements,
PESTLE analysis is going to be carried out in this report. Apart from this, accurate plan
associated with monetary funds is also formulated for the newly established firm.
TASK 1
Part A
By observing the present situation of beauty industry, it has been analysed that numerous
of clients in United Kingdom wish to take home based services so that they can receive
deliverables easily and effectively at their residences. Furthermore, civilians who comes under
age group of 18 to 35 are getting more attracted towards the sector of beauty since they are
conscious towards improving their physical appearance and looking groomed.
Business idea
By examining this scenario, a new business idea of “MASSAGE AT HOME” is going to
be introduced where in organisation will provide services related to full body massage. The point
of attraction is that such facilities would be offered at houses of consumers (Anderson and et. al.,
2014). Therefore, there is no need to of travelling here and there in search of taking these kind of
services. In addition to this convenience, key focus is also based on the terms of quality since to
satisfy people is one of their objectives.
Name of the enterprise : “FEEL RELAX”
This organisation is going to be launched in the UK market. The owner is thinking to
supply massage associated facilities to those persons who do not want to go outside for the same
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since this has been seen that most of clients especially females prefer to take this kind of services
at their own residence. They do not feel comfortable at beauty parlours. Thus, Feel Relax venture
will offer online services where by users can give order and take appointment date so that at
similar day they can acquire the same without facing any difficulties.
Justification
There are so many benefits of body massage which has been considered while
formulating this commercial idea. Below written points are justifying its goodness and company
will try to provide the identical for providing contentment to possible clients :
 It minimises the muscular cramp and painfulness that emerges due to various reasons.
 It has been recognised that people feel lot of stress before their marriage since couples
realise that they are taking move in fully newer environment. Therefore, for eliminating
such unwanted level of stress, this firm will offer best quality body massage which would
alleviate jitteriness of weeding (Cobanoglu and et. al., 2011).
 Company is setting up this business for seeking attention of large number of consumers
towards their commercial activities and this will surely help them in performing the same.
 This idea of business is good in terms of innovation as it is somehow unique as raw
materials used such as oil, cream, etc. in giving massage is completely organic in nature.
It has been surveyed that most of corporations which are offering similar services are
taking usage of chemical based products. This will negatively impact on the body of
users. For instance, the natural glow of skin get reduced after applying such items again
and again for a long time period. Even there is possibilities of occurring skin infection
also.
Competitors
Name of the organisation Description
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Thai square spa They are provide best facilities in comparison
with other spa parlours and given effective
services to their customers. By which clients
are fully satisfied with their work. This spa
firm provide an exotic escape from hustle and
bustle outside areas. They have big rooms
where customers feel relax and stress free with
every tension.

Secret spa It is another competitor where staff members
are provides best services to their clients. It is
one of the leading firm which is situated in
united kingdom. They have fantastic range of
treatment to nourish, soothe and rejuvenate to
the tidiest bodies of customers. This spa
provides calming treatment, soothing massage
and peaceful relaxation are main priority of
them.
PART B
Four significant objectives
There are some key objectives of “Feel Relax” organisation which are mentioned below :
 To make it easy for person in attaining facilities in associated with body massage, this
corporation is going to supply healthy and natural services at home so that users got
quench & would pay happily for the same. The beauty of this business is : it will reduces
the transportation charges and also saves a lot of money of people.
 The other motto of this company is to run their beauty activities beneficially by
decreasing costing affiliated with raw materials and man – power. This will assist venture
in running as well as managing different expenditures associated with it like promotion,
maintenance, conveyance or transportation, purchasing products, employing skilled
workers and many more (Follett, 2013).
 The next objective of Feel Relax is to enlarge its businesses so that they will reach to
large number of audiences especially youngsters because this targeted age group people
show more interest towards maintaining their body and keeping themselves fit in terms of
physical as well as mental level. Thus, they are trying to target these civilians for earning
large sum of profitability.
 The another motive is this firm is to create positive relationship with their clients so that
they get successful in making a trustworthy relation for longer time span. This would aid
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in retaining and attracting people towards their company and yielding best outcome at the
last.
Form of ownership suitable to this business
There are various forms of ownership in terms of running any enterprise such as
partnership, corporations, sole trader and limited liability organisations. By seeing the scene of
contemporary business, this has been acknowledged that sole trader is most appropriate for this
company that is “Feel Relax” as this is treated as one of the simplest form and is relatively less
costly in comparison to other types of ownership. Lots of profit of sole trader is listed as
follows :
 It is more easy to start and operate as well.
 The whole power would exist in hand of single owner.
 It again comprises of less reporting need.
 Fast and quick decisions will be taken without the participation of any other one.
TASK 2
Pestle Analysis
Feel Relax should conduct pestle analysis in order to determine the impacts of various
macro factors like technology, environment situations, society, government and so on existing in
the corporate world. This could be clearly understand by following discussion :
 Political factor : This involves each sorts of elements that usually get derived from the
government in terms of legislations or standards. Company should follow each and every
norms imposed by UK governance. For example, they should not hire employees who are
less than 18 as these groups comes under the children. If venture will do so then they are
guilty in the eyes of law since they are breaching legislation of child labour act. Thus,
firm would negatively affected if such type of actions are carried on by that. Therefore, it
is better to avoid these unlawful activities (Hair, 2015). In addition to this, as per equal
wages act , owner of company has to cater equivalent salaries to all of their workers and
should not do any kind of discrimination on the ground of age, sex, colour, race, etc. If
any personnel is treated unfairly then as per the rule of government, cited enterprise has
to pay compensation for that. In fact, other punishment might also be imposed by legal
bodies.
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 Economical factor : It is including general economic circumstances, inflation & interest
rates. Body massage commonly focus on luxurious merchandises; thus, if there emerges
an economical downswing, the quantity of users is probably got trim down. When people
is having low expendable income due to higher inflation range, they would invest very
less amount of currency on affording that kind of luxuriant services. The existing
situations of economy of UK is weak and because of this people are not spending large
amount of their revenues on receiving body treatments like massage. This is effecting
venture adversely as the number of clients are getting less and due to that turn over
automatically get negatively impacted.
 Social factor : The demands of civilians are changing on regular basis that is why this
sector is not yielding proper profits since launching of any service or product may or may
not be succeeded. Thus, Feel Relax venture should concentrate on present needs of their
customers and provide them the same in order to satisfy them at extreme level
(Engemann and Henderson, 2011).
 Technological factor : There has been observed a great development in the area of
technology and from this any firm could increase their productivity by utilising modern
based techniques. Therefore, it influence positively on overall performance of enterprise.
“Feel Relax” can take help of latest machineries in order to complete work in minimum
interval of time. But there exist some of its negative aspects also; since there is lack of
skilled employees who are able to operate such kinds of instruments. Apart from this, rise
in technology is increasing the level of competition which would laid adverse influence
on working of mentioned firm.
 Environmental factor : This factor is associated with the unsafe substances like oils
formed from different types of chemicals, dangerous cleaning creams. All companies are
taking use of these forms of raw materials which would destroy the natural quality of
skin. If venture will perform the same, then they may not be liked by citizens. Thus, they
have to focus on delivering organic and chemical free services.
 Legal factor : This also comprises of basic rules and principles formulated by legal
system of United Kingdom. High taxation rates is being imposed by government on
beauty products and this have to be bear by Feel Relax venture; due to this large sum of
the money will go in paying such taxes only. Thus, it is also negatively impacted on
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organisation's performance. Several other boundaries are also made that must be obey by
this firm.
TASK 3
PART A
Formation of a newer business is treated as most adventurous as big amount of funding
and man – power is required for running the business. Besides it, managers are also needed for
formulating a right plan of action for doing the similar work. Company has to choose one of the
best location to start their business so that huge figure of masses can be serviced efficaciously as
well as efficiently. In this case, “Feel Relax” is going to supply services linked with body
massage at personal homes of clients. This is considered as best idea of targeting large number of
people as every one wishes to acquire merchandises at their own location.
In order to seek attention of more and more people, a launching event should be arranged
by this owner of body massage enterprise that is “Feel Relax”. Some of the steps would be taken
by owner of this corporation which is described below :
 Investing on entertainment & food : Corporation is needed to invite individuals from
respectable and rich sections of society so that they come to know about their new
creation or services which will be going be delivered by them. For taking care of them,
they ought hire some event managers as this would help in carrying out the same and
making successful this launch event sessions. At the same time, they have to concentrate
on giving various facilities such as food, music, water, etc. to the invited people. The best
quality food must be catered at that time so that consumers gets impress and try to contact
for taking contracts from them. Apart from this, they should be do proper arrangement of
music so that persons existing there get entertained at best level and do not feel bore
while attending the same. By this way, their objective of attracting numerous of
audiences will become prosperously accomplished (Prewitt and Weil, 2014).
 Invitation of a celebrity : In order to pull masses towards their launching location, Feel
Relax should invite a young and well known personality like a film star since if a actor or
actress would do promotion of services offered by cited firm, then it will definitely
spread awareness among people as they believe in the same. Hence, in turn the event get
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successfully completed having its objective of generating awareness as well as conveying
information regarding newer merchandises supplied by this company.
PART B
Preparation of decorous budget planning
Afterwards formulating suitable business schemes for attracting consumers by
considering real information and facts; Feel Relax ought to take next step that is to do estimation
of correct budgets for calculating the cost prior to that launch event. Thus, a precise budgetary
plan for conducting a introduction programme is designed as follows :
Particular Current Year Forecasted
Revenue
Sales 100*50 5000 6000
DIGNITARY passes
100*20 2000 2500
Total sale 7000 8500
Less: Expenditure
Film-star cost 100*5 500 400
Discounted food 1500 2000
Interior decoration 600 800
Encouragement cost 200 400
Additional services 100 150
Total expenses 2900 3750
Total Net profit 4100 4750
The above based monetary planning is configured by focussing on investment or budget
which can be afforded by the enterpriser. Such sum of money can be gather from various sources
such as by taking loan from bank, friends, families, shareholders and many more. These all
elements will assist them completing this social occasion.
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TASK 4
Marketing objectives
This portion is describing about different targets or goals of the “Feel Relax corporation”
in order to promote its deliverables among potential consumers. The key objectives related to
marketing are framed below :
 They want to utilise digital tools & technologies for doing publicity of their services such
as Twitter, Facebook, Email, What's app, You Tube, etc. ; since from this they could
reach to large number of people living in their country.
 They wish to spread the air of awareness in overall nation so that more person would get
familiar with their newer business of massage at home.
Some of the key messages that is being conveyed by the business owner is discussed below :
 Quality : Feel Relax company is stating that they will try their best to deliver quality
based services. For doing this, they would take use of natural as well as organic
accessories or products so that body of users do not get effected from that and they got
stressed free by acquiring their body massage (Engemann and Henderson, 2011).
 Lower cost : Since this is a start up , enterpriser is offering low cost services so that each
section of people either from rich or poor section could afford that. By this way, venture
can make a strong customer base and increase their selling rate and at last their turn over
enhances automatically.
 Value : Firm is also attempting to deliver value based facilities so that client feel happy
or satisfied after using the same.
 Service : They are offering massage services to their customer in effective manner. All
these things are related to provide quality services to customs according to their demand
or need. Through these things organisation provide them higher satisfaction easily.
Target market
Before establishing a newer firm, it is essential to determine target market. As it is a
venture of body massage that is generally linked with the youngster and adults and so on. Hence
producer thought that the core target team are those ones who wants some relaxation and cool
down their body with out going other city or place. Massage provides effective relaxation in the
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body which is important for the each of individual. Therefore the firm is in the path of providing
relaxation therapy , for it they have target major numbers of youngster , adults and older.
Marketing mix
Elements Explanation Justification
Price For this organisation it is
require to provide quality
service to their customers in
effective prices.
Cost of organisation all
services should have to be
affordable for each and every
individual whether they are
poor or rich.
Product This organisation is belongs to
services sector, so for them its
important to provide effective
services to their customers
according to their demand and
need. Through this procedure
they can easily build effective
relation with them.
Quality services always help to
build effective customers
relation that provide
appropriate growth and
success to a firm easily.
Place These things are related to
different kind of places where
organisation can provide their
services. This firm start a new
strategy to provide massage
services at home (Bhasin,
2016).
These kind of things help to
increase growth of
organisation when they
provide quality services to
different location.
Promotion This is a most effective
process that help to spread
awareness about organisational
services that they want to
provide to customers. Through
These kind of things help to
improve valuation of quality
services that organisation want
to provide in market. This is
also method that used to
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this they can easily introduce
each and every things in front
of their consumers.
provide effective income
easily.
Illustration 1: Marketing mix
(Source : Bhasin, 2016)
CONCLUSION
As per the above report report it has been summarised that a organisation need to crate
effective strategy and plan to provide quality services to customers. Marketing essential is a
process that help to provide appropriate information regarding customers and market need. All
these thin and strategies re based on quality services that help to provide higher satisfaction to
consumers. This project report is based on generating an idea of opening a new business that is
“Massage at home”. All these things are based on customer's attraction toward such facilities
that would be offered at houses of consumers as well.
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