Business Portfolio - PDF
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Added on 2020-12-29
Business Portfolio - PDF
Added on 2020-12-29
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BUSINESS PORTFOLIO
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3Part A..........................................................................................................................................3Part B...........................................................................................................................................4TASK 2............................................................................................................................................5Pestle analysis of the business ....................................................................................................5TASK 4............................................................................................................................................7Marketing objectives...................................................................................................................7Target markets.............................................................................................................................7Marketing mix.............................................................................................................................8Marketing strategies ...................................................................................................................8TASK 5............................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
INTRODUCTIONThis study will highlight business portfolio and will open Veve lashes andcompany who offer unique quality services and mainly focus on its core businesseyelash and eyebrow extension. This study highlight key goals and objective of thecompany and analyse various factors which influence operational efficiency of businessthrough pestle analysis. Further, it also includes marketing mix and strategy witheffective operational, tactical and strategic decision making. TASK 1Part ABusiness idea - To open a beauty salon which will focus on eyelash extension and eyebrows thatwill enhance the beauty of women and girls and will make them feel more confidentabout themselves. Well extended eyebrows and eyelashes make the women standoutin the crowd as it enhances the beauty of the person and also for other obvious reasonslike it saves the time to get ready, it instantly changes the look of the person withoutapplying make-up., and the most important thing is that this treatment is not thatexpensive and almost everyone can afford it and its an easy way to protect andenlighten your eyes which ages first and make women look older.Business focus – To provide efficient and satisfying services to its customers.To save their time by eliminating the process of threading, waxing etc.To save the cost of the customer which they spend in buying beauty products.To provide specialized technicians in providing specialized pain free services.Sector of businesses
The sector of business is service sector which will deal in cosmetic industry as it willprovide services to its clients in return of charging fees to the customers (Aversa, 2017).Business location The business is located in zone 2 of London next to Shepherd's Bush with the name ofVeve Lashes and Beauty.Medium of business The medium of the business is high street and soon will provide services via online tooto assist the client online and book their appointments for flexible operations.Competitor analysis The competitor of Veve lashes and beauty are Golden eye lashes and Glamorouslashes which are situated in zone 2 and zone 1 of London. They are competitorsbecause of following considerations -LocationBoth the companies are situated in primelocations of London and have access to alot of female clients.MediumAlready are using both the mediums forproviding services which are online andhigh street.Part BObjectives of business and their importanceTo save their time by eliminating the process of threading, waxing and plucking inlimited and affordable charges and to save the cost they spend in buying beautyproducts to enhance their beauty.To provide specialized technicians and professionals for every treatment so thatcustomer be satisfied about the services with trust and be relaxed and tensionfree as the services are provided by professionals.To provide pain free service and to give memorable and everlasting experienceto the customers so that the salon can retain its customers and can have fixclients which will increase the goodwill of the company.
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