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Business Essentials of British Airways : Report

Submission of coursework online via Turnitin, using Roehampton Harvard Referencing system. Final submission deadline is August 4th, 2017, 2pm. Word count: approx. 2,000 for the individual assignment. Powerpoint slide word count may vary.

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Added on  2020-07-22

Business Essentials of British Airways : Report

Submission of coursework online via Turnitin, using Roehampton Harvard Referencing system. Final submission deadline is August 4th, 2017, 2pm. Word count: approx. 2,000 for the individual assignment. Powerpoint slide word count may vary.

   Added on 2020-07-22

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BUSINESS ESSENTIALS
Business Essentials of British Airways : Report_1
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK...............................................................................................................................................1Introduction of chosen organization and its competitors ...........................................................1Competitive advantage................................................................................................................2Aspects related to competitive advantage...................................................................................3Factors that makes this organisation different from others.........................................................5Suggestions that help to succeed.................................................................................................6CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
Business Essentials of British Airways : Report_2
Business Essentials of British Airways : Report_3
INTRODUCTION Business Essential is the element that is necessary for every organisation andneeded to be focused on various sectors as finance management, employment andcapital. When an individual wants to start a business then there are many factors thatare required to consider in their planning. These are considered to deliver keyknowledge to staff to improve the profession and analyse the hurdle coming in thegrowth of business. British Airways is a leading United Kingdom premium segmentairlines which has increased it's share kin the market in the last decade. The airlinetargets to get 15% capital return with the profit of 12-15% in general. They have focuson standard service, enhanced technical services as well as earn margin at the sametime. the company use great business strategy to earn loyal costumers and for thebranding of the company (Arasti, Zandi and Talebi, 2012). In the present report, there isan explanation related to major competitors of this organisation, competitive advantageof this company in respect of other businesses in similar industry and its responses inthe market. Furthermore, various concepts related to supply chain management,pricing, value of brand, marketing and Human resource management are alsodemonstrated here.TASKIntroduction of chosen organization and its competitorsTo conduct the analysis and to collect information regarding competitiveadvantage of the company in market, British Airways company has been taken intoconsideration. British Airways is one of the largest company in UK which was founded in1974 and this organisation is second largest behind Easy Jet. This business firm isbased on waterside which is situated near its main hub at London Heathrow Airport. Inyear 2011, cited organisation merged with Lberia and created International AirlinesGroup (IAG) (Brown, 2010). It is the third largest airline ground in term of revenue. Thisorganisation has two subsideries as BA CityFlyer and OpenSkies. It has fleet size of273. They have slogan 'To Fly. To serve'. Competitors of British Airways1
Business Essentials of British Airways : Report_4

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