Business Ethics and Responsible Management

Business Ethics and
Responsible
Management

Table of Contents
PART 1 ...........................................................................................................................................3
INTRODUCTION..................................................................................................................3
MAIN BODY.........................................................................................................................3
CONCLUSION......................................................................................................................5
REFERENCES.......................................................................................................................6
PART 2............................................................................................................................................7
INTRODUCTION..................................................................................................................7
MAIN BODY.........................................................................................................................7
CONCLUSION......................................................................................................................9
REFERENCES.....................................................................................................................10
PART 3..........................................................................................................................................11
INTRODUCTION................................................................................................................11
MAIN BODY.......................................................................................................................11
CONCLUSION....................................................................................................................12
REFERENCES.....................................................................................................................13

PART 1
INTRODUCTION
Business ethics refer to the considerable responsibility that each and every member has to
perform being a part of all companies. The help the firm to deal with any accountable issue
whether associated with research work, consumer protection in order to maintain the overall
functioning of business (Godemann and et. al., 2014). This report is prepared by the middle
manager for the NHS Trust with the purpose to carry out business activities and run the group of
hospitals suitably within the confined geographical area. For the better understanding of report
National health service (NHS) company has been selected which provide the health care services
such as dental treatment or the optical care to the residence of United Kingdom at nominal
prices. The part 1 of report cover preparation of brief report regarding the acceptance of gift or
luxury dinner by the doctor from the drug supplier.
MAIN BODY
Brief report
Doctors are the top player of health care companies as they are sole responsible to treat
the patient and accordingly recommend them drug. This can enhance their health and help them
to fight against the disease from which they are suffering. As almost all public depend upon the
doctor and their prescription which makes it essential for them to perform their roles and
responsibility ethically without befouling the patient. Additionally, the main idea behind this is
that the doctors are bind with various code of conduct which they need to follow suitably
otherwise they may face legal charges. Although the drug supplier approaches the physician or
doctors to enhance the availability of prescribed medicines for the patient which is considered as
an ethical practice. Additionally, this is a kind of promotion technique which help the specific
drug supplier to retain in the market in order to gain long term sustainable development (Doh and
Quigley, 2014). On the contrary, if the doctor accepts the gifts and enjoy the lavish dinner
organised by the supplier is considered as an unethical situation. As in this situation the doctors
only concentrate on the benefit they receive from other parties instead of showing the concern
for the ultimate user that is patient. Further, these gifts is an unjust practice that maintain the
relation between the supplier and patient but both of them look only for their self interest.
Herein, National Health service of England the doctors or the staff ignore these practices because

their main motive is to work for social welfare by effectively and efficiently catering the health
care need of public. Thus, these type of activities is banned within NHS to avoid the situation
associated with conflict of interest among various stakeholders. Hence, there certain factors that
influences the relation between supply as well as doctor and makes it an ethical question. These
factors are stated below:
Conflict or duality of interest: This arises in a case when doctors formulate the
relationship with pharmaceutical company. As drug supplier approaches the doctor to enhance
the sales and maximise their profitability by promoting particular brand (Blasco, 2012). Due to
this scenario, the patient may suffer because the doctors can prescribe them specific medicine
which is relatively of higher prices in comparison to other substitutes present in the market.
Giving gifts: This is the widely used promotion strategy where the physician influence
the behaviour of doctor by giving them the expensive gifts. If the doctors is selfist is self oriented
then they may accept such offer and make alliance with them. Such kind of dealing can not
always be fruitful for the patient. In relation to NHS are strictly against such practice and never
promote these activity due to the it has gained huge trust of customer.
Thus, these are some of the factors that has made distribution of gift and promotion of
drug an ethical question. Like, there are various stakeholders such as small pharmaceutical
company who deliver quality product but this practice can hamper their profitability and
decrease their customer base. As the public has not much knowledge about the different
medicine and the doctor prescribe the specific brand that directly affect the market share of
company. Furthermore, patient is the target customer who totally depend upon their physician to
overcome their illness so if the doctor on the regular basis prescribe the medicine which are
effective and budget friendly. But after forming alliance with new supplier if the doctor prescribe
highly charged medicine then this can negatively affect the customer (Baden and Parkes, 2013).
Thus, both the ethical or unethical practices can directly affect the functioning of an
organisation in different manner which is discussed below:
Developing suitable codes of conduct: Each and every health care organisation
including NHS has certain code of conduct which depict the ethical rules in order to carry out the
operation of business effectively. Thus, the role of overall management is to retain the ethical
practice that can help the management and maintain the positive functioning of business
effectively.