Aussie Wanderer Sustainable Tourism

This assignment examines the sustainable tourism practices implemented by the Australian tour operator, Aussie Wanderer. It delves into aspects like eco-hotels, nature tours, cultural sensitivity towards local communities, and the positive impact on both the environment and the economy. The analysis highlights how Aussie Wanderer's commitment to sustainability enhances customer experiences while contributing to responsible tourism.

Running head: BUSINESS ETHICS
Business ethics
Name of student
Name of University
Author note

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Table of Contents
Introduction......................................................................................................................................3
Sustainable tourism and its benefits................................................................................................3
Present and future impacts...............................................................................................................4
Eco hotels and nature tours..............................................................................................................5
Influencing consumer behavior through sustainable tourism..........................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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Introduction
The sustainable tourism means providing not only the transportation facilities but also
providing accommodation facilities for the guest in eco friendly hotels and creating other
entertainment activities for improving the customers’ experiences. This will make them cherish
the moments while moving to locations that are part of the services provided by the sustainable
tourism operator named Aussie Wanderer (aussiewanderer.com.au 2018). The tourism company
wants to remain sustainable not only for creating good mindset among the people but also to
reduce the harmful effects created on the environment. The transportation and traveling activities
are major part of the tourism and so the sustainable tourism is linked with the sustainable
mobility. Most of the harmful gases emissions are caused by transportation by tourism including
aviation, cars and other activities. The green house gases are emitted from the tourism activities
while the aviation emissions also creates and impact on the changes in climatic conditions. As
transportation is essential and people ,must go to places for enjoying their vacation, the company
has made few changes to the other tourism activities along with the hospitably management for
making sure that lesser impacts are created on the environment.
Sustainable tourism and its benefits
By interviewing the manager, it has been understood that the concept of sustainable
tourism means providing tourism and hospitality services to the tourists considering the fact that
a positive impact on the environment is created along with growth in economy of the country as
well. The major advantages included the positive impact on environment and community along
with reduced expenses because of the absence of luxury facilities. This would also make people
experience something innovative such as eco hotels and enjoy the most of the nature and

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surrounding environment (Bramwell and Lane 2013). Sustainable tourism has influenced the
people to travel throughout Australia and increased the economic benefits too by creating more
scopes for the sustainable tourism to flourish and become more demanding in the future. The
Green Leaders program launched by TripAdvisor was integrated with the company's policies for
increasing the numbers of visitors who are more concerned with the environment friendly
tourism services. This had set Aussie Wanderer part from the other competitors in business
(Briassoulis and Van der Straaten 2013). By partnering with TripAdvisor, the company has
fulfilled the criteria and requirements for meeting the sustainable tourism standards and made
sure that the guests remain satisfied and visit more often. This would allow the company to
increase its customer base and generate more revenue in business.
Sustainable tourism has encouraged the international visitors to experience something
innovative, visit the natural attractions in Australia and furthermore experience different cultural
heritage. This would facilitate the scopes for future growth and success of the tourism business.
Other benefits of managing sustainable tourism included a cleaner and greener environment
along with reduced wastage of natural resources (Buckley 2012). Energy conservation had been
possible because of the introduction of eco hotels and the use of green operating models had
further contributed to the sustainable business practices. The operating risks that might be
experienced in the future had been reduced as well due to these green operating models.
Present and future impacts
By interacting with Sam, an employee of Aussie Wandered, it is found that Sustainable
tourism or eco tourism has not only created positive environmental impacts but also enabled
proper availability of tourism services by considering the social and economy impacts. It was

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important for the business to make sure that with lesser negative impacts created on the
environment and community, most of the priority should be on maintaining the health and safety
of the guests (Crane and Matten 2016). The sustainable tourism is one of the growing industries
within the tourism sector and it contributes largely to the growth in economy of the country. It
has also helped in preserving the biological diverse habitats and maintained the native culture of
the places where people should visit.
By consulting with 10 staffs who were effective employees, it was understood that Aussie
Wanderer informed the tourists about the culture of the place where they would be visiting along
with the political matters and economy. This would make them embrace the local culture and at
the same time respect that for enjoying the beauty of the place peacefully without any political
issues. This would also allow for supporting the local culture and favor the business by
maintaining the traditional values and cultural heritage too. The resources have been conserved
keeping in mind the environmental impacts so that the least amount of non-renewable resources
could be used (Fennell 2015). When discussed with the manager of the tourism company, his
responses showed that Aussie Wanderer believed in environmental integrity, development and
growth in economy and social justice. Since the Earth Summit, the company has undertaken
sustainable approaches to conserve the natural resources and used environment friendly
approaches to become a responsible tourism company. The economic reliance on the various
tourism communities have been reduced, which has also created scopes and opportunities for
managing the forest logging activities and fuel mining. It has brought huge transformation into a
sustainable future with reduced expenses, faster and better economic future (Getz and Timur
2012).

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Eco hotels and nature tours
The tours offered by Aussie Wanderer included the entire West Coast of Australia,
Kimberley and the entire route to Darwin. This included lunch, breakfast and dinner along with
accommodation in eco hotels and nature tours,. These kinds of services, according to the
responses of the staffs, could provide an enjoyable and fascinating Australian adventure tour
experience for the tourists coming from all over the world. When Smith was called in for
interview, he stated that the natural resources, cultural assets and heritage were major attractions
of the tourists. The sustainable tourism management has ensured that the assets are conserved
and the cultural heritage of the places are protected (Lee 2013). Most of the staffs provided an
overview of the sustainable tour packages that considered of Pemululu national park, which was
one of the major attractions because of the vast amount of natural resources found there along
with the cultural assets. There are other places too such as Kakadu national park, Fraser island,
Queensland wet tropics, Tasmanian Wilderness and Shark Bay, all of which are included the tour
packages provided by the sustainable tourism operator Aussie Wanderer (aussiewanderer.com.au
2018). There are numerous salt-water lakes, fresh water lakes, rivers, mountains, rain forests
along with endangered species and variety of Australian birds too. Great Barrier Reef is also one
of the major places to visit by the tourists because of the 3000 reefs, 900 islands, 1500 species of
marine and aquatic lives ad 5000 species of mollusks (Lozano-Oyola et al. 2012).
The mangroves present on the coasts of Queensland are fertile breeding grounds for the
crocodiles and frogs and over more than 1.5 million birds of 215 species have their nests there. It
is one of the must see destinations and the tourism company has made sure that the natural
habitats are not disturbed and natural resources can be preserved as well (Waligo, Clarke and
Hawkins 2013).

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The eco hotels included Daintree Eco lodge, Kingfisher Bay resort and Village in Fraser
island, Karijini eco retreat, etc. The eco hotels are either present on the tropical rainforests where
the tourist can explore the Great Barrier reef and Daintree river and watch exceptionally fine
view of the scenery. On the other hand, Kingfisher bay resort has reduced the carbon footprints
through energy conservation procedures and even reduced the wastes by turning those into
composts (Bramwell and Lane 2013).
Influencing consumer behavior through sustainable tourism
All these sustainable tourism approaches have created a positive mindset among the
customers and influenced their buying behaviors, which further allowed the company to attract
more customers and generate more revenue in business. Few customers who availed the services
stated that the sustainable tourism services including the eco hotels and nature tours were quite
innovative than the regular tourism services. This made them feel closer to nature, which further
improved their experiences while availing the services of the sustainable tourism. The prices of
the services were also kept reasonable due to the lesser operating costs, which attracted more
customers and enhanced the profit level for Aussie Wanderer in Australia (Fennell 2015). The
positive brand name and image also contributed to the staying ahead in competition and allowed
the company to remain sustainable in the future for better causes.
Conclusion
From the report, the various major aspects of sustainable tourism considering the
business organisation named Aussie Wanderer were considered. The report provided us a brief
explanation of the sustainable tourism activities along with the benefits obtained. To maintain the
social and economic factors, the customers were informed about the culture and social

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perspectives prior to the tour for ensuring that no issues might occur and the tourists could enjoy
a relaxing and adventurous tour. By enabling sustainable tourism, the tourism operator had
maintained the cultural heritage and even preserved the natural assets in various locations. Eco
hotels and nature tours were provided to make the tourists enjoy whole heartedly and remain
closer to nature, which even reduced the carbon footprints and maintained an ecological balance
in nature. This was how the business values and ethics were maintained as well by the
sustainable tourism operator.

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References
aussiewanderer.com.au. (2018). Adventure Tours Western Australia | Tours Perth - Aussie
Wanderer. [online] Available at: https://www.aussiewanderer.com.au/ [Accessed 11 Jan. 2018].
Bramwell, B. and Lane, B., 2013. Getting from here to there: Systems change, behavioural
change and sustainable tourism. Journal of Sustainable Tourism, 21(1), pp.1-4.
Briassoulis, H. and Van der Straaten, J. eds., 2013. Tourism and the environment: regional,
economic, cultural and policy issues (Vol. 6). Springer Science & Business Media.
Buckley, R., 2012. Sustainable tourism: Research and reality. Annals of Tourism
Research, 39(2), pp.528-546.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Fennell, D.A., 2015. Ethics in tourism. In Education for sustainability in tourism (pp. 45-57).
Springer Berlin Heidelberg.
Getz, D. and Timur, S., 2012. 12 Stakeholder involvement in sustainable tourism: balancing the
voices. Global tourism, p.230.
Lee, T.H., 2013. Influence analysis of community resident support for sustainable tourism
development. Tourism management, 34, pp.37-46.
Lozano-Oyola, M., Blancas, F.J., González, M. and Caballero, R., 2012. Sustainable tourism
indicators as planning tools in cultural destinations. Ecological Indicators, 18, pp.659-675.

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Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable tourism: A multi-
stakeholder involvement management framework. Tourism management, 36, pp.342-353.