Business Ethics - Augmented Reality

Running Head: BUSINESS ETHICS
Business Ethics
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BUSINESS ETHICS1
Table of Contents
Introduction................................................................................................................................2
Characteristics of augmented reality..........................................................................................2
Latest trends brought with augmented reality............................................................................2
Impact on the technological changes in the organisation...........................................................3
Opportunities of using augmented reality..................................................................................3
Challenges of using augmented reality......................................................................................3
Impact on the economic, social and ethical perspective............................................................4
Conclusion..................................................................................................................................5
Reference List............................................................................................................................6

BUSINESS ETHICS2
Introduction
Augmented reality is the interactive experience that a real person is being
experiencing in the environment with the changes that has been witnessed with the use of
technology. As it has been mentioned by Majewski and Kacalak (2016), it is the visual
experience that will brining in changes in the real world when looked in from any particular
device. Apple Inc, has been one of the innovative organisations that has been famous and
expanding for its qualities of using innovation in every new product (Westphal 2017). The
paper will be discussing based one the information that has been describing the ways
augmented reality has been influencing the technology and innovation.
Characteristics of augmented reality
The augmented reality can be characterised into three features. Firstly, overlay of lay
and digital world; secondly, real time interaction; registration and alignment in 3D. The first
feature explains that the prime feature of augmented reality, which is one can only visualise
various 3D activities that will be taking place in the background behind. As it has been
mentioned by Alimamy, Deans and Gnoth (2017), it takes place in the real time. For instance,
a person will be able to witness the visualisation on that particular time. It is also an
alignment in 3D where the images will be seen in the form of 3D.
Latest trends brought with augmented reality
The latest trend that has been witnessed with augmented reality is visualisation of
products in 3D. As it has been stated by Cordesses, Ehrmann and De Chatelperron (2019), it
has made it easier for people to observe things from a distant place with the use of augmented
reality. For instance, visualisation of a sofa will be visualised in 3D form. It has also
impacted in the use of Artificial intelligence that has helped in the development of the