Table of Contents INTRODUCTION...........................................................................................................................1 ESSAY...........................................................................................................................................1 CONCLUSION............................................................................................................................3 REFERENCES................................................................................................................................4
INTRODUCTION Business ethics can be explained as study of business activities, decisions and situations in which issues related to what is right and wrong is addresses respectively. Ethics are important to carry out in an organization because it aid in satisfying human demands, honest and being fair which leads to create good image in the market. This essayis based on Jaguar cars which was established by Jaguar Land Rover. It is British multinational car whose headquarter is in Whitley, Coventry, England. The motive of essay is to examine why ethics and corporate social responsibility is necessary for an business associates in order to handle sustainably, responsible and behave ethically in relation to economic, environmental, social and cultural issues came cross in the society. Additionally, Corporate Social Responsibility on leadership in an firm at global environment will be involved in this essay (Askariazad and Babakhani, 2015). ESSAY CorporateSocialResponsibilitycanbestatedasvoluntaryactivitieswhichare undertaken by business associates in order to operate in social, environmental, cultural and economical sustainable manner. It is important to carry out CSR activities by business associates so that community or societies living standards can be raised accordingly. By doing Corporate Social activities Jaguar will be benefited to a large scale such as, better brand recognition, operational costs savings, better financial performance, easier access to capital etc. For Jaguar Corporate social Responsibility is essential at global level so that more and more loyal and trustworthy customers can be pulled towards the firm. Moreover, ethics in organization plays a vital role in sustainability of an business associates in the cut throat competitive world (vom and Schmiedel, 2016). Ethics carried out in business aid organization in future growth of dealership and automotive professionals in the competitive world. In order to bind loyal customers for longer time duration Jaguar ensures its consumers that the product which is offered to them are of best quality and will be satisfying their emerging needs. The main reason behind their quality product is following of law and ethics as well as respecting human efforts and not forcing its employees to work under inhumane conditions. By adopting global ethics principles in Jaguar it directly or indirectly ensures that manufacturing involved in the production of luxury sports cars in the cut throat competitive world (Bell and Harley, 2018). 1
In the 21stcentury ethics and CSR(Corporate Social Responsibility) plays a significant role in firms growth and sustainability at global environment in the market place. Automotive company Jaguar is operating its car in distinguished nations due to which high market share has been captured in the global market. Suppliers, employees, distributors, intermediaries etc. are macro factors which directly or indirectly are involved in the process of carrying out their businessfunctionsethicallyandsustainabilityinthecompetitiveworld.Thetoplevel management should design out certain policies and norms as per their nations conditions so that smooth functioning of the business activities can be carried out.Moreover, there must be complete control on it's staff members, distributors and suppliers so that nounknown internal scam is happening over firms operational or production activities. In order to adhere the policies and norms effective management is needed in order to monitor and control over staff members activities like, rechecking of the material supplied by the supplier and matching it with the order list accordingly. By doing so all this aspects directly or indirectly enrich internal structure of business associates in the market (Constantiou and Kallinikos, 2015). Organization adhere these norms aid in the process of management of firm's activities as well as share hands in eliminating negative impact of the factors like, culture, environmental, social and economic.Additionally, organization having effective tactics for corporate social responsibility create positive influence on purchasing power of customers as well as accordingly guide the working style of staff members in the market. However, many buyers are ready to pay more for luxury cars if they are aware about that a large share of profits is going to worthy case. In the competitive world Jaguar which deals in luxury sports cars came across several issues due to the existence of macro factors like, culture, environmental, economical and social.For example:80-90% is the environmental impact in automotive industry due to greenhouse gases and emission of air pollution which raising global warming worldwide. Additionally, economic impact despite as a serious problem with low profitability. So, business growth and development is highly affected by social, environmental, cultural, and economical issues in the cut throat competitive world. In United Kingdom Jaguar has large number of operations at wider scale due to which country is economical stable in terms of revenue (Lieder and Rashid,2016). Also, it facilitates the management of Jaguar to effectively and efficiently follow the ethical, social and environmental norms. 2
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Jaguar is making certain effective tactics or strategies to overcome all this issues. Management is taking effective decision to develop corporate social responsibility and ethics in their working premises. For continuous growth and success in the cut throat competitive world it is mandatory to handle all issues in responsible , ethical manner and sustainability (Souto, 2015). In today's competitive world, CSR (corporate social responsibility) plays a immense crucial role for community as well as for business associates because it involves taxation, working conditions an environmental issues. Jaguar is benefited by adopting ethics and corporate responsibility as aidin creating leadership in the marketplace. By doing so, it directly or indirectly assist the organization in raising goodwill and market value across the nation. Moreover, a effective or a strong leader can assist an company to achieve desired goals and also, enriched productivity at a tremendous scale. CONCLUSION From the above essay it can be concluded that ethics and corporate social responsibility plays a significant role in the business success in the market place. More, it directly or indirectly eliminates cultural, social, economical and environmental issues due to which growth and sustainability is possible in the cut throat competitive world. Business associates should follow corporate social responsibility as it aid then to raise brand recognition in the eyes of the community or society as well as develop good leadership in the market place. 3
REFERENCES Books and Journals Askariazad, M. H. and Babakhani, N., 2015. An application of European Customer Satisfaction Index (ECSI) in business to business (B2B) context.Journal of business & industrial marketing.30(1). pp.17-31. Bell, E., Bryman, A. and Harley, B., 2018.Business research methods. Oxford university press. Constantiou, I. D. and Kallinikos, J., 2015. New games, new rules: big data and the changing context of strategy.Journal of Information Technology.30(1). pp.44-57. Lieder, M. and Rashid, A., 2016. Towards circular economy implementation: a comprehensive review in context of manufacturing industry.Journal of cleaner production.115.pp.36- 51. Souto, J. E., 2015. Business model innovation and business concept innovation as the context of incremental innovation and radical innovation.Tourism Management.51.pp.142-155. vom Brocke, J., Zelt, S. and Schmiedel, T., 2016. On the role of context in business process management.International Journal of Information Management.36(3). pp.486-495. 4