Ethical Issues Faced by Uber: A CSR Analysis

Business report

EXECUTIVE SUMMARY
This report is about the ethical issues faced by the Uber. This study is based upon the
case study of the Uber which states about the challenges that the company is facing and what
are the steps it has taken to mitigate the same. A detailed analysis is carried out using
Carroll’s pyramid theory of CSR. Also, normative and descriptive business ethics is applied
on the case study. The impact of ethical and unethical practices on the stakeholders of the
company. Based on the findings, recommendations is provided which can eb followed by the
company.

TABLE OF CONTENTS
INTRODUCTION......................................................................................................................4
CORPORATE SOCIAL RESPONSIBILITY............................................................................4
Defining CSR.........................................................................................................................4
Carroll’s pyramid model of CSR...........................................................................................4
Claims of the organization with regard to CSR with actual activities...................................5
Organizations practice in consistent with the claims.............................................................6
PART 2.......................................................................................................................................6
Application of normative theories of business ethics............................................................6
Application of descriptive theories of business ethics...........................................................6
Part 3..........................................................................................................................................7
Analysing the impact of ethical practices of Uber on the internal and external stakeholders
................................................................................................................................................7
Analysing the impact of unethical practices of Uber on the internal and external
stakeholders............................................................................................................................8
CONCLUSION..........................................................................................................................8
RECOMMENDATION.............................................................................................................9
REFERENCES.........................................................................................................................11

INTRODUCTION
Ethical issues are those which occurs when a decision or activity creates a conflict in
the society with the moral principles. This report provides a complete analysis of the ethical
issues faced by the Uber company. It covers how the company is dealing with such situations
despite being increase in demand along with the accusations it is facing from all the edge of
the society.
The ethical issues faced by the company as per the case study are sexual harassment,
using software called ‘Greyball’ to avoid regulators in the regions where it was operating
illegally. Also, it has faced the allegation of privacy issue of customers data and hacking of
Uber. After getting knowing these issues Uber terminated 20 people from the human resource
team. The company has hired Eric Holder and his law team for carrying out the investigation
with respect to the company’s culture, corporate values and governance. The company is
being taking steps for changing the organizational culture following the several scandals that
came into light.
CORPORATE SOCIAL RESPONSIBILITY
Defining CSR
It refers to the business model which helps the company to be socially accountable to
its stakeholders and the public (Crane, Matten and Spence, 2019). Engaging in corporate
social responsibility means that the company is engaging in the activities and operating the
business in such a way that will helps in enhancing the society and the environment as a
whole. This helps in benefitting the society along with boosting the brand value.
Carroll’s pyramid model of CSR
The Carroll’s CSR model is a framework which helps in arguing how and why the
business organization should meet its social responsibilities (Baden, 2016). This pyramid
states about the four responsibilities and all these are interrelated.
Economic responsibilities: It refers to the shareholders of the company. It covers the
responsibility of the organization for providing them better returns on their investment,
providing safety and lucrative jobs to the employees and meeting the desire of the customers
by offering quality services (Ojo, 2016). The Uber has provided insurance cover for its
drivers and riders on the app. It maintains an auto insurance which includes at least $1
million liability insurance once the ride is accepted. But Uber is not taking up proper actions