Business Ethics .

Running head: BUSINESS ETHICS
Business Ethics

BUSINESS ETHICS 1
Question 1
The benefits of social marketing help the employees of the company to understand the
networking tools. IBM has created the social network that is behind its firewall that creates
friending with other employees. The social marketing helps in increasing the social capital
that creates correlation between bridging and bonding social capital with the increased use of
Facebook. The benefit that the company use social media for the consumer data collection
that helps employees to monitor consumer demands through the use of social networking (Li,
Terjesen & Umans, 2018)
The benefits have often been converted into risks for the companies like IBM. The
chances of a data leak that is every another case and has happening in every other company.
Question 2
The company use social networking for the purpose of advertising their business and
to make the reach of their services to individuals. The company’s main purpose is to do
marketing that for earning profits. Whereas individuals use social networking to get
connected with the friends, for gossips and following the World news. The companies see
social networking is a platform to promote goods because the reach of social networking is
much wider than any other source (Weiss, 2014).
Question 3
Tracking on social media is a big concern for all social media users and it violates the
personal rights of an individual. Although the tracking purpose is for advertising but they
have the access of the information that they use. It becomes the big issues when this
information has been sold to other companies for the earning purpose.
Social Media has been used to stay in touch with family and friends so that an
individual can share its activities and information with them. However, it can be said that
individual has put their information for the view of public, so it can to be said to be a concern
for an individual that anyone is viewing their information (Weiss, 2014).