Digital Media Marketing Strategies: Facebook, Twitter, LinkedIn, and More

Running head: DIGITAL MEDIA MARKETING
Digital Media Marketing

DIGITAL MEDIA MARKETING 2
Reflection on digital marketing strategies in the digital marketing environment
Introduction
This reflection report illustrates different marketing strategies that have selected by me in digital
marketing environment. These strategies are Facebook, Twitter, LinkedIn, Google+, YouTube,
and Snapchat. These strategies would be used by me by considering effective strategies.
Digital media marketing strategies
I have used different digital marketing strategies during my studies and in the workplace. These
strategies were Facebook, Twitter, LinkedIn, Google+, YouTube and Snapchat. I have chosen
Facebook not only for personal use but also for business purpose. I have used this digital
marketing strategy for sharing updates, photos, as well as general news with those who ‘like’ or
follow my business. I have used this strategy as fans of business come to the Facebook page in
order to address what is going on with the company, see a picture of what is happening as well as
explore the events. I would utilize this strategy by publicizing the page, and post a link about
business at anywhere a business can such as adding a social image onto websites. I would also
post information that gets engage to customers with my posts (Tiago, and Veríssimo, 2014). I
would keep in mind that the high amount of person uses Facebook as a personal network in order
to link with their loved ones and friends. I would also fit this strategy into a digital environment
naturally as it would aid to create interest among people in my posts. I have used Facebook ads
at the workplace to create a strong image that a customer wants to look in services. It helps me to
ensure advertising budget is not wasted on those who are not really interested in products offered
by the company. It would be beneficial for me to put products as well as services into the hand of
the exact person who wants it in a digital environment (Belch, et. al., 2014).

DIGITAL MEDIA MARKETING 3
Another strategy that was used by me is Twitter because it is a fast-paced, concise and easy
method to link with the audience. This strategy has used by me as it helps to tweets daily over
175 million and permits to promptly share quick pieces of data as well as photos in an effort for
driving people back to the site of business and landing pages (Järvinen, and Karjaluoto, 2015).
When I would use Twitter with the purpose of marketing then I would have a need to develop
content that is tempting enough for the individual to stop as well as click through. I have
assessed that a person is generally scrolling through promptly so I would use more than simple
text for stopping them in their track. I will also ensure whenever I will construct the tweets as it
would be effective for me to identify people who wish to click throughout in digital environment.
I have also used LinkedIn as a digital marketing strategy at the workplace and during the study. I
have observed that LinkedIn is a different type from another type of digital marketing outlets as
it is particularly intended for professionals as well as business (Taiminen, and Karjaluoto, 2015).
I have pointed out that customers mainly go through LinkedIn to display their job experience as
well as professional thoughts. I would use this platform to use for this strategy into B2B. I
would use this strategy to make less conversation directly on the page of LinkedIn. I would join
LinkedIn groups where I can meet an individual from the same industry as well as similar
interests, ask, and engage in communications (Belch, et. al., 2014).
In this workplace and study, I have used Google+ where I have observed that this strategy is
related to answering Google to social networking. I have learned that this platform is similar with
Facebook pages and it permits the people for sharing the videos, updates, gets reviewed and is
followed with the addition of generating circles. Google+ will automatically create the page and
list my organization, but optimization is depending on me (Leeflang, et. al., 2014). I would
ensure to not forget this platform because Google will provide preference to these pages in its