Business Event Management

Running head: BUSINESS EVENT MANAGEMENT
BUSINESS EVENT MANAGEMENT
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Analysis of chosen venues:....................................................................................................3
Conference scnario 1- Venue for small conference...........................................................3
Checklist-...........................................................................................................................4
Conference scnario 2- Venue for medium sized conference..............................................5
Checklist-...........................................................................................................................6
Conference scnario 3- Venue for large conference............................................................6
Checklist-...........................................................................................................................7
Conclusion..................................................................................................................................7

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Introduction
Business events are the events, which takes place during a course of operation for a
business purpose as processes are executed. The events that support the automating process
of business practices for demonstrating notification, alerts, reports and features of a decision
represents the features of a business event (Müller 2015). The method involving the logic and
tactics of business in labelling and organizing an event by the skills of communication and
handling services is known as business event management. The purpose of the paper is to
choose event venues followed by aligning the venue specifications with the operational needs
of the three forms of conferences, namely, small conferences, medium-sized conferences and
major international conferences. In this paper, three venues are being selected in alignment
with the requirement of a small, medium and large event.
The venue selected for the small conference for 100-200 people is Monash
Conference Centre, Melbourne. The reason for selecting this venue is the easy accessibility
and location in CBD (Central Business District) region with restaurant services and
accommodation for 200 plus people. The venue chosen for a medium conference of about
1500 people is Cliftons Melbourne, Collins street. The reason for selecting this venue in
Melbourne is due to its presence in CBD (Central Business District) location, which will
enable the accessibility and the venue offers a wide range of options and services. The event
venue selected for the large event in Melbourne is Marvel Stadium. The MCEC
accommodates significant inspirational events by offering multipurpose use of the vast area.
Discussion
The method adopted for selecting the venues for the three forms of the conference is the
check-list procedure. By the preparation of an extensive/detailed checklist with the elements
such as location, rate, accommodation capacity, layout and design, food availability and

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accessibility. After preparing the check-list, the information regarding various venues was
extracted through secondary resources. The information was aligned with the checklist
elements based on priorities. The method of identifying venues involved in the following
steps:
 Step1- Understanding the budget, requirements and preferences of the event
 Step 2- Deciding on the preferable location
 Step 3- Preparation of Venue selecting checklist (Marinaro et al. 2015)
 Step 4- Secondary research and information extraction (Ickman et al. 2016)
 Step 5- Aligning the necessary information regarding the venue with the operational
requirements
 Step 6- Contacting the venue for detailed information on the services and layout in the
form of the proposal (Bellary et al. 2019)
 Step 7- Inquiring about any queries or customized request for the venue (Scriven and
Orpilla 2017)
 Step 8- Selecting the venue
Analysis of chosen venues:
Conference scenario 1- Venue for small conference
The first venue selected for the small conference is Monash Conference Centre in
Melbourne. This venue is located in the heart of the Central Business District location of
Melbourne. Monash Conference Centre is known for its ideal location in terms of
accessibility and offerings that can avail seminars, conferences, training sessions and
meetings. The services offered by this conference centre includes catering services, meeting
rooms, conference halls, food service area and training class formats (Monash.edu 2019).
Catering-