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Business Event Management in Melbourne

   

Added on  2020-03-23

16 Pages2113 Words299 Views
0Running head: BUSINESS EVENT MANAGEMENTBusiness Event Management

1BUSINESS EVENT MANAGEMENTTable of ContentsIntroduction......................................................................................................................................2Explanation......................................................................................................................................2Conference Scenario 1.................................................................................................................2Conference Scenario 2.................................................................................................................4Conference Scenario 3.................................................................................................................5Conclusion.......................................................................................................................................6References........................................................................................................................................7Appendix..........................................................................................................................................9ACMI...........................................................................................................................................9Melbourne Park Function Centre...............................................................................................10Melbourne Convention and Exhibition Centre..........................................................................12

2BUSINESS EVENT MANAGEMENTIntroductionThe city chosen for the conferences in this report is Melbourne in Australia. Melbourne is thecenter for diverse business events, conferences and seminars, widely eminent and popular amongthe masses for the vibrancy it displays as a city (Melbourne.vic.gov.au 2017). Organizing anyconference is itself a difficult job, which becomes manageable as soon as the venue for theconferences is decided (Müller 2015). The objective of this report is to look into the aspects ofspace, function and operation for three conferences venues for three previously discussedconferences. The three conferences were discussed in terms of their size and what venue isnecessary for them. This report, based on that discussion recommends three venues for the threeconference scenarios, after undertaking a complete venue research of Melbourne has beencarried out for tallying the conference requirements. MethodologyConference Length (days)No of delegatesRequirements 12100-200Medium sized conferencehalls4 conference hallsDinner23600-1500Medium conference room 5 seminar roomsDinner 353500-5000BreakfastLarge plenary 100 exhibitors Findings Conference Scenario 1As discussed in the first scenario, a small conference would be taking place that would featureworkshops and forums. In this small conference, there would be present 100-200 delegates and

3BUSINESS EVENT MANAGEMENT10 exhibitors. The conference would go on for two long days. For that, the venue needs to be at apopular place which would be easily accessible and appropriate for the conference. Whiledeciding the venue, consideration must be given to tranquility, accessibility and legislativepermissions (Getz and Page 2016). Additionally, for accommodating this number of people theremust be accessibility to enough rooms. Each room must have an accommodating capacity of atleast 200 people, so that four rooms can be booked. Space for a podium and for standing wouldalso be necessary. Apart from the function rooms there is a need of some spacious halls too thatwould accommodate at least 200-300 people for exhibitions. Each wide hall must be able toaccommodate at least one exhibitor so that they can properly display all their items and achievetheir goals of joining the conference. These halls would be also used by participants in holding aget-to-together of sorts for discussing things over some refreshments. These halls must also holdthe capacity of allowing staff to set up the requirements like food stages, chairs, documentations,and the stage for different sessions. An additional room would help in serving as a dining hall. The Australian Centre for the Moving Image (ACMI) in Melbourne is a respected conferencecenter, being the pioneer institution to have explored different forms of moving image like art,television, films, new media and video games. Federation Square has taken care of thearchitecture and the center has previously also been host to a lot of exhibitions, creativeworkshops, talks and even film screenings. The center has the capacity of hosting theatre-stylefunctions, cocktails and banquets with guest numbers ranging from 20-400, ideal for suchconferences, meetings, launches and celebrations. The place offers different options for styling,interactive events, pre-event drinks, registration areas and break-out spaces as it boasts flexiblespaces and modern settings. The place also possesses two state-of-the-art cinemas, in-houseaudio visual, studio green screen and world-class facilities for presenting lively presentation

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