Business Event Management: Venue Selection and Analysis in Australia

Running head: BUSINESS EVENT MANAGEMENT
BUSINESS EVENT MANAGEMENT
Name of the Student
Name of the University
Author Note

1BUSINESS EVENT MANAGEMENT
Introduction
The main purpose of this discussion will be to choose a destination in the region of
Australia, to select a venue which will meet the requirement to organize a small, medium and
large conference. For each selected venue, a critical analyse will be there on how its spatial
functional design relates to the operational requirements of the first assignment, which deals
about the topic of space, operational and functional requirements of different size
conferences. Event management is a fastest growing professional field in which the people,
whether they are tourists or people from other background constitute a potential market for
planned events and the varioussectors has become a vital stakeholder in the success and
attractiveness of those sectors.There are different buyers for these events, where
organizations from government, corporate and association sectors are the main buyers for
these events.
Conference Scenario 1
Luminare in Melbourne, Australia is an ideal place to conduct small and cosy
programs or events. It is a perfect place to host any kind of corporate event or cocktail party
with an expensive view from the balcony that looks over to the skyline of Melbourne city
along the Port Philip Bay. The corporate guests fully enjoy the seasonally inspired and fresh
menu designed by the chefs. They can enjoy the food either in a fine-dine system or in a
balcony while soaking up in the sunshine. Each guest is assured with top class service,
facilities and delicious food. Luminare also offer different packages that can be customised as
well. They efficiently handle all kinds of events with their innovative and creative techniques
making sure that no two events are same, whether be it a Christmas party, brand activations
or a charity event. Luminare has taken corporate events to a level which is both elegant and
comfortable (Taylor 2018).

2BUSINESS EVENT MANAGEMENT
With a capacity of around 250 people in a banquet style arrangement, the Rooftop of
Luminare gives an essence of being at the top of the world. the main hall room in the rooftop
offers a perfect indoor/outdoor experience for all the delegates. For workshop sessions
regarding the same conference, there are no excess rooms in the rooftop but if required
classroom style seating can be arranged for 50 delegate capacity in other floors of the venue.
The space has a spectacular view containing all sorts of modern and sophisticated decors and
furnishings. The windows are made huge enough to assure a wide-angle view of the skyline
from every nook and corner of the room. As discussed earlier, The Big Group Flavour which
has a delicious and freshly prepared chef special menu. Dinner and cocktail packages are
available. Their menu includes a variety of food items ranging from beverages, small snacks,
customised dishes, cocktails, drinks and seasonal fresh fruits. The outdoor arrangement can
be done as a place for relaxation and coffee breaks in the break times which will allow the
clients and other delegates to share their thoughts and have a light time. The room can be also
turned into a cocktail style where people can have their lunch post meetings and events. Thus,
the rooms at Luminare are a perfect solution for small and cosy corporate events as the rooms
provide flexible configurations. High-end technology is also available with proper lighting
and audio-visual equipment. Luminare also provides excellent accommodation and
transportation facilities (Rea and Singer 2015).
Venue Cocktail Rooftop
Rooms
Balcony
Rooms
Banquet Corporate
Hall
Lake room 680 220 - 290 199
Executive
Room
700 250 - 330 210
Pond Room 550 290 - 340 220
Table 1: Room Capacity in Liminare

3BUSINESS EVENT MANAGEMENT
Total venue accommodation for Cocktail = 680 + 700 + 550 = 1930
Total venue accommodation for Rooftop Rooms = 220 + 250 + 290 = 790
Total venue accommodation for Banquet = 290 + 330 + 340 = 960
Total venue accommodation for Corporate Hall = 199 + 210 + 220 = 629
Balcony Rooms = 0
Overall accommodation for guests = 4279
Conference Scenario 2
The Hawthorn Arts Centre is a popular venue in Australia which is capable of
accommodating several types of events and functions. The centre has medium sized cosy
halls that are ideal for conducting meetings and workshops. The catering services are of
high-quality and follows sustainable practices. A variety of food ranging from burritos to
burgers, Ramen to ribs and other light snacks including drinks are available. The centre also
presents diverse and exciting programs that are suitable for the community. They also possess
big foyer spaces that are perfect for post and pre event functions, displays and registrations
for conferences. The staff are technical and professional. This hall is an ideal one for
experiencing any first class cultural and arts event. The centre completes 130 years since the
day when the foundation stone was laid. As the Hawthorn Arts Centre is redeveloped, it
serves as a combination of traditional and contemporary design. The beautiful balcony on the
first level, that looks on to the skyline of Melbourne city, is perfect as a break out or
unwinding area (Pine 2014).
Venue Cocktail Rooftop
Rooms
Balcony
Rooms
Banquet Corporate
Hall
Hall Room - - 150 330 540