The Planning and the Organization of a Medium
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Added on 2020-02-18
The Planning and the Organization of a Medium
Added on 2020-02-18
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Running head: EVENT MANAGEMENT Event ManagementName of the Student:Name of the University:Author note:
1EVENT MANAGEMENTTable of ContentsIntroduction:................................................................................................................................2Conference Scenario 1:................................................................................................................2Conference scenario 2:................................................................................................................4Medium sized conference................................................................................................................4Conference scenario 3..................................................................................................................5Major international conference........................................................................................................5Conclusion...................................................................................................................................6Reference List:.............................................................................................................................8Appendices:...............................................................................................................................10Appendix 1.....................................................................................................................................10Appendix 2.....................................................................................................................................13
2EVENT MANAGEMENTIntroduction: The business conferences are highly important when an organization intends to exchangeideas as well as enhance its brand recognition, besides building various professional connections.Accordingly, three conferences will be organized, out of which the first conference will intend toencourage effective communication amongst the delegates of a company and its partner,regarding the innovative expansion and acquisition strategies in future, and the second one willintend to help the managers discuss and exchange ideas about the key industry skills such aswealth management techniques for high net-worth clients and others. The third businessconference that will be organized, will be a large one, and it will comprise of more than 5000employees, both native and expatriate of the company, discussing about expansion strategies infuture. Accordingly, Canberra is being chosen as the destination and the conference venues willbe chosen to satisfy the operational needs of each of the specific conferences mentioned above. Conference Scenario 1: The first conference is a small conference meant for 200 delegates and 50 exhibitors thatwill be conducted over a span of 2 days only. The Novotell Canberra Hotel has been chosen forthis purpose. It is a mid-scale hotel that comprises of two small conference halls and is ideal forcatering to a small group of people. Considering the brief duration of the conference, it can besaid that at least four conference meetings will occur on a single day. The meetings of thedelegates and that of the exhibitors may also need separate time, and accordingly, the adequatenumber of rooms is essential. The conference rooms at Novotell Canberra Hotel are not verylarge, but are five in number. Consequently, the lecture room can be used for the mainconference sessions and open sessions as it can easily accommodate up to all the 200 delegates,
3EVENT MANAGEMENTwhile the small two meeting rooms can be used during the daytime, prior to the commencementof the main sessions of the conference. Most importantly, the conference rooms also offerflexible AV solutions as well as Wi-Fi connectivity, making the discussions easier and moreconvenient to occur (novotel.com 2017). On the other hand, the seven meeting rooms canaccommodate the exhibitors and the delegates will be ideal for the small board meetings beforethe actual meeting. The place also offers in-room dining facilities, so that the people can dinewithin their rooms only, and the professional and personal spaces can be kept separate.However, since the time is short, the delegates would require hosting meetings for longer periodof time. This is why the conference hall also offers lunch and dining packages for the 4 hour and8 hour long meetings. The buffet system is available within the conference halls, whereby thevisitors can gain access to coffee, biscuits and soft drinks as well as brad rolls and fresh fruits,while attending the meeting as well. The U-shaped seating is ideal and very suitable for adiscussion meeting round that can span for more than four hours (Garrison 2015). This extremelycomfortable, built-in seating and presentational arrangement along with the full-service bar isrelaxing for the delegates coming from other countries as well. At the same time, it is importantto note that Novotel also offers ergonomically designed chairs, large and very spacious workingareas, as well as centrally located break areas (Krueger et al. 2015). Each of the conferencerooms have great acoustics as well as natural light, which makes it more comfortable for thedelegates to organize and attend the conferences for longer time, at a stretch of 2 days (Mallenand Adams 2017).
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