Business Events Management

This report discusses the methodology, findings, and scenarios of small, medium, and large-scale business events management in Sydney. It explores the selection of venues and provides detailed descriptions of three chosen venues.

Business Events
Management
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Table of Contents
Introduction......................................................................................................................................3
Methodology....................................................................................................................................3
Findings............................................................................................................................................4
Scenario A (Small Scale)............................................................................................................4
Scenario B (Medium Scale)........................................................................................................5
Scenario C (Large Scale)............................................................................................................7
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9
Books and Journals.....................................................................................................................9
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Introduction
Event management refers to the implementation of project management in order to the
development as well as creation of various small medium and large-scale corporate and personal
events. These events can be formal meeting, festivals, concerts, conferences, conventions and
many more (Arnott, 2020). In the present case study, a destination is chosen within Australia
which is Sydney where three different locations for different events are selected. In the present
report description of the methodology which is used in order to examine and find different
venues among the host city. This will assist in selecting best and most suitable venue for
organising different type of events as per the requirements and needs. Along with this, detail
description of three chosen venues are going to be discussed in this report.
Methodology
Sydney is one of the most beautiful and exciting city among Australia but on the other
hand is quite expensive. Infrastructure and architecture of the city is highly attractive and well
known for its entertainment sector. In addition to this, it has also been said that Sydney is well
known for its Event Cinemas' first theatre. This was first opened on George St within the year
1913, under the erstwhile Greater Union brand. This theatre is currently operating and is refers
to one of the Australia's busiest and most popular cinema locations. There are large number of
hotels which provide services to conduct or organise a conference and meeting.
In the present report, different venues are being selected for conducting three different
events and conference which are of small, medium and large scale. The process of venue
selection is started with internet buffering of various conference venues within Sydney. Different
types of websites are there which are quite helpful which assist in short listing the venues and
choosing best as per the needs and predefined criteria (BERRIDGE, 2018). These websites
provide list of events and conference centres within Sydney where the main aim is to select the
best and most suitable venue as per the seating capacity. Below mentioned is the table which
includes all the criteria related to the events and number of delegates included in this.
Scenario No. of Delegates Duration of the
conference and
event
Social Activities International
conference or
event
A 120-150 2 days No No
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B 200-350 4 days Yes No
C Up-to 1000 5 days Yes Yes
For every venues selected, it has been said that it is quite essential before choosing the
venue is to analyse that there must be space of conducting one function such as conference
meetings and workshops. Along with this, seating capacity needs to be consider before selecting
the venue such as workshop sessions need boardroom, classroom and U-shape sort of venue in
order to complete their presentation. All these events and conference are conducted for different
durations as per the requirements of meeting and sessions. These venues also provides
refreshments to their delegates within the interval of specific duration.
On the other hand, if talking about the spacial requirements for different events reduces
the option of venues (Katz and Green, 2018). For instance, in reference to Scenario C where
guest list is up-to 1000 delegates reduces the number of option as there are limited venues for
such conference and events. Whereas, in reference to small scale events and conference, there
are large number of options available which assist in selecting the best one as per the need and
requirements of conference. Similarly, in case of medium size venue it has been examined that
there is some confusion between small and medium size venue which as a result affect the
overall selection criteria in an adverse manner.
Findings
Scenario A (Small Scale)
The chosen venue for scenario A is Grand Criterion at Radisson Hotel & Suits Sydney
which is located at Liverpool Street, 72, Sydney. This is the venue short list for the small scale
event where the capacity is around 150 people and dining capacity is up-to 80 persons. This is
the meeting or conference hall mainly used to conduct formal meetings and is located on the 1st
level or floor of the hotel. In addition to this, the contemporary meeting area can easily
accommodate around 150 people in the theatre style. It has also been said that the hotel usually
offers around 124m2 of space as well as have natural light along with free or complimentary
internet or Wi-Fi services (Kirby, Duignan and McGILLIVRAY, 2018). Formal meetings or
workshops requires place where the expertise person teach and guide the delegates related to the
topic for which the workshop and conference meeting is being organised. Furthermore, in case of
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additional facilitates which is provided by the managers of the hotel owner to their guest includes
whiteboard, projector, parking facilities, accommodation services to the guest, parking
availability and many more.
Scenario B (Medium Scale)
Oxford I & II at Rydges Sydney Central is the second venue chosen for Scenario B where
medium scale conference is organised. This is the venue which is situated at the Albion Street,
Surry Hills, 28, Sydney which is one of the well known place for conducting different sort of
formal meetings, events and conferences. This place is located on the 1st floor of the hotel where
the largest functional space is used to conduct or organise large formal meetings, weddings, gala
dinners, exhibitions, weddings, different sort of formal and informal parties where the limits last
up-to 350 guests (Vokacova and et. al., 2019). There are the space related to delegates which are
around 350 guests who can easily adjust at the space. Furthermore, it has also been identified
there are room like conference halls, lecture rooms, theatre style meeting and conference area
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which will assist in organising the meeting in an effective manner. Along with this, hotels
provide accommodation services to their guests apart from dinner and refreshment to them. It has
also been said that, Oxford I & II joint offers flexibility with any setup style and large number of
setup options are available for the guests and delegates. There are some additional features
available for the grand function rooms such as internal PA system related to microphones as well
as presentations, air media facilities, flexible space as per the requirements, free Wi-Fi services,
natural lighting system and many more.
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Scenario C (Large Scale)
Qudos Bank Arena provides premier meeting as well as event space which is known as
the Grand Ballroom. It is one of the most effective and flexible space which have their inbuilt
lighting bars along with rigging points. It has also been said that the present venue is quite
effective and well suited for the product launch of an organisation. In addition to this, it has also
been said that Qudos Bank Arena is the place which offers around seven function rooms which
can easily provide accommodation from around 50 to 21,000 people in their main Arena. The
Qudos Bank Arena host a cocktail party to the exhibition from a conference meeting to the gala
dinner night for large number of people (Zhong and Luo, 2018). The place named Qudos Bank
Arena provides variety of services to their guest as per their needs and requirements. There are
some restriction by the higher authorities of the place which includes restriction of entry to the
unauthorized person. Refuse entry to any guest who present an invalid ticket or entry pass. One
of the strict policy which is framed by higher authorities is that people who left the venue and did
not have their pass with them, restricted to enter in the premises again. This is one of the strict
issue which needs to follow by each and every guest in a proper manner. Along with this, events
which is organised for around 4-5 days, hotels provide accommodation services to their guest as
per their needs and requirements. Furthermore, dinner and lunch facilities are provided by the
organisers to their guest at the time of event and conferences.
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Conclusion
With the assistance of above mention case study, it has been concluded that Sydney is
one of the most popular city within Australia, which is despite of highly expensive is quite
impactful city. It has also been said that with the help of variety of various events and conference
venues, large number of business meetings, conferences and events are performed. For selecting
the best and most suitable venue according to the specified criteria there are different types of
websites which assist in short-listing the venue. In addition to this, it has also been said that
above stated three venues in the scenario are chosen on the basis of there spacial and functional
requirements which help in fulfilling all the needs in an effective manner. Apart from this, it has
also been identified that events within these venues organise by the owners and managers as per
the limit of premises.
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REFERENCES
Books and Journals
Arnott, I., 2020. Health and Safety in Events Management. In Legal, Safety, and Environmental
Challenges for Event Management: Emerging Research and Opportunities (pp. 119-
137). IGI Global.
BERRIDGE, G., 2018. 10. EVENTS MANAGEMENT. Exploring Pedagogic Frailty and
Resilience: Case Studies of Academic Narrative, p.135.
Katz, J.A. and Green, R.P., 2018. Entrepreneurial small business. McGraw-Hill Education,.
Kirby, S.I., Duignan, M.B. and McGILLIVRAY, D.A.V.I.D., 2018. Mega-Sport Events, Micro
and Small Business Leveraging: Introducing the. Event Management, 22(6), pp.917-
931.
Vokacova, Z., and et. al., 2019. Sector focused Approach to Business Events in Manchester.
Zhong, D. and Luo, Q., 2018. Knowledge diffusion at business events: The
mechanism. International Journal of Hospitality Management, 71, pp.111-119.
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